Home Ad Exchange News Omnicom Credits Annalect For P&G Win; Jeff Bezos Makes WaPo Software-First

Omnicom Credits Annalect For P&G Win; Jeff Bezos Makes WaPo Software-First

SHARE:

analyticsforthewin-updatedHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Hold Co Crows

During Omnicom’s Q4 earnings call Tuesday, CEO John Wren credited the company’s Annalect analytics division with helping it win P&G’s media buying business last quarter. ”We now have data and analytic experts, or marketing scientists, as we call them, embedded in many of our account teams,” he said. “Clients increasingly recognize this alignment leads to better data informed strategies that are more effective in today’s fluid and personalized marketing environment.” More in the Seeking Alpha transcript and the earnings release.

Teach A Reporter To Fish…

Bezos may not have changed the editorial tone at The Washington Post, but he’s bringing his software-first attitude to the newsroom nonetheless. The Wall Street Journal’s Jack Marshall reports on an internally developed product, dubbed “Bandito,” that will optimize for clicks. Multiple versions of an article are uploaded to the CMS, and the tech A/B tests headlines, images and teasers (like the short summary that pops up below a tweet). “We’re building everything in-house now,” said WaPo news desk editor Eric Rich. “I don’t have to call a vendor and rely on customer support. I have the engineer sitting 40 feet away from me.” More.

Lost In Translation

Facebook has major “trust issues” overseas. Its initiative to bring free (or near-free) Internet to unconnected regions in India went up in smoke when an Indian court banned “free mobile data programs that favor some Internet services over others,” per The New York Times. One day later, a French regulator leveled a ruling that will force Facebook to adjust its practices around tracking non-users within three months or face steep fines.  

Linear Thinking

Super Bowl 50 had the largest streaming audience in the history of the championship game, but it wasn’t the most popular streaming game in NFL history, writes Jason Lynch of Adweek. That distinction belongs to Yahoo’s livestream of the Buffalo Bills vs. Jacksonville Jaguars game in October, which pulled 2.4 million average viewers compared to the big game’s 1.4 million. The reason? Super Bowl 50 was up against CBS’ linear TV broadcast, but the Bills-Jaguars matchup was exclusively digital. The results prove digital channels can carry a large, profitable audience, but still can’t compete with broadcast TV. More.

But Wait, There’s More!

You’re Hired!

Must Read

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.