Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Hold Co Crows
During Omnicom’s Q4 earnings call Tuesday, CEO John Wren credited the company’s Annalect analytics division with helping it win P&G’s media buying business last quarter. ”We now have data and analytic experts, or marketing scientists, as we call them, embedded in many of our account teams,” he said. “Clients increasingly recognize this alignment leads to better data informed strategies that are more effective in today’s fluid and personalized marketing environment.” More in the Seeking Alpha transcript and the earnings release.
Bezos may not have changed the editorial tone at The Washington Post, but he’s bringing his software-first attitude to the newsroom nonetheless. The Wall Street Journal’s Jack Marshall reports on an internally developed product, dubbed “Bandito,” that will optimize for clicks. Multiple versions of an article are uploaded to the CMS, and the tech A/B tests headlines, images and teasers (like the short summary that pops up below a tweet). “We’re building everything in-house now,” said WaPo news desk editor Eric Rich. “I don’t have to call a vendor and rely on customer support. I have the engineer sitting 40 feet away from me.” More.
Lost In Translation
Facebook has major “trust issues” overseas. Its initiative to bring free (or near-free) Internet to unconnected regions in India went up in smoke when an Indian court banned “free mobile data programs that favor some Internet services over others,” per The New York Times. One day later, a French regulator leveled a ruling that will force Facebook to adjust its practices around tracking non-users within three months or face steep fines.
Super Bowl 50 had the largest streaming audience in the history of the championship game, but it wasn’t the most popular streaming game in NFL history, writes Jason Lynch of Adweek. That distinction belongs to Yahoo’s livestream of the Buffalo Bills vs. Jacksonville Jaguars game in October, which pulled 2.4 million average viewers compared to the big game’s 1.4 million. The reason? Super Bowl 50 was up against CBS’ linear TV broadcast, but the Bills-Jaguars matchup was exclusively digital. The results prove digital channels can carry a large, profitable audience, but still can’t compete with broadcast TV. More.
But Wait, There’s More!
- Is The Client-Agency Bond Gone Beyond Repair? – Ad Age
- How Fusion and Vox Use Facebook Live Video – Digiday
- Mediabong Video Platform To Measure Ad Attention – release
- Appodeal And Kochava Unite On Data Monetization – release
- The Reality Of Missing Out – Stratechery
- Amobee Offering A Political Intel Dashboard – release