Home Ad Exchange News ANA Chairman Responds To Criticism Of Report; Axel Springer Buys eMarketer

ANA Chairman Responds To Criticism Of Report; Axel Springer Buys eMarketer

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Take Your Medicine

ANA Chairman Tony Pace responded to criticism of its recent report on agency rebates (specifically, that its unnamed sources have muddied agency reputations). He said in an open letter, “Granting anonymity and confidentiality to sources is a standard investigative practice for assessing business conditions that K2 found essential in this case. There was palpable fear of reprisals and other repercussions across the media-buying landscape from many who considered whether to participate.” If agencies want to kick the habit, “The first step in solving a problem is identifying that one exists.”

The Subscriber Bank

Axel Springer acquired eMarketer for $242 million (5X revenue), snapping up 93% of shares. The researcher’s 2015 EBITDA was $13.5 million on $45 million in top-line sales. Axel Springer sees it as a complement to its other subscription businesses, BI Intelligence and Politico Pro. More than 1,000 firms subscribe to eMarketer, and subscriptions account for 81% of revenue. Read the release.

Google Everywhere

Google is adding more real-world location data to its search intent galaxy with “Nearby,” which connects Android users with sites and apps relevant to where they are. CVS Pharmacy could notify a user of a chance to print photos, while United Airlines could prompt users to download its in-flight entertainment app while they wait to board. The service also can integrate with a location’s own beacon network. More at the Android blog.

Amazon, Also Everywhere

Amazon, in keeping with its apparent policy of competing with everybody on everything, is preparing to launch a streaming music subscription service along the lines of Spotify and Apple, and at about the same price point. At least that’s according to two unnamed sources, as reported by Reuters. The music streaming space is crowded and difficult to break into, but Amazon Echo, a “surprise hit” connected home device and speaker system, gives the ecommerce giant a potentially powerful differentiator. More. The obvious monetization engine? Data-driven ads.

But Wait, There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.