Home Ad Exchange News Redefining Monopoly; Gannett Buys SweetIQ

Redefining Monopoly; Gannett Buys SweetIQ

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Trust Busted

“We are going to have to decide fairly soon whether Google, Facebook and Amazon are the kinds of natural monopolies that need to be regulated, or whether we allow the status quo to continue, pretending that unfettered monoliths don’t inflict damage on our privacy and democracy,” Jonathan Taplin writes for The New York Times. If platforms were treated as regulated monopolies, Google, for example, would license patents to use its search algorithms or ad exchanges for a small fee, like AT&T once did for the telecom industry, Taplin writes. Read it. On the other hand, the last decade’s would-be monopolists (Microsoft, Yahoo) were stymied by the next big thing.

Act Local

On the tails of its 2016 ReachLocal acquisition, Gannett has acquired SweetIQ, which manages location data, consumer reviews and offline attribution for local businesses. The asset will be integrated with ReachLocal, which Gannett has now rolled out in all 109 markets where it operates. More at (Gannett-owned) USA Today. Is the small biz market ready for its big date with data? See also Yext’s bubbly IPO.

Moving On

Two years on, Turn’s battle with the FTC over its use of zombie cookies to target opted-out Verizon wireless customers has finally run its course. Turn must provide an “effective opt-out” for consumers who don’t consent to targeted advertising and place a “prominent hyperlink” on its home page pointing to a privacy disclosure, the FTC said. “The FTC consent order bars Turn from misrepresenting the extent of its online tracking or the ability of users to limit or control the company’s use of their data,” the FTC wrote in a press release. Read it.

Right For Who?

The idea of the “right price” is changing every day. Sometimes even many times a day. Take Amazon, which boggles consumers by offering prices that seem to be “vibrating between two quantum states,” writes The Atlantic. The variable costs you might associate with hotels, airlines and Uber surge pricing are being applied to ecommerce and advertising in powerful and concealed ways. A lot of Amazon’s glitch-like oscillations are just testing in pursuit of a theoretically ideal price. More.

But Wait, There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.