Home Ad Exchange News Consultants In Cannes; Decision Time For AT&T-Time Warner

Consultants In Cannes; Decision Time For AT&T-Time Warner

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Cannesultants

Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday, Publicis clarified its position and shared details about its pared-down involvement, which involves some judge roles and client events. Its initial pullback sparked an industry conversation about the relative value of events like Cannes, especially as holding companies go through a period of painful belt-tightening. Meanwhile, deep-pocketed consulting firms may use the agency pullback to get a foot in the door. Accenture Interactive is doubling its investment in the show, while IBM iX and Deloitte Digital are increasing sponsorships and their involvement with the awards, Digiday reports. “We had no discussions on whether we should even be there,” said Anatoly Roytman, Accenture Interactive’s managing director. More.

A Done Deal?

Tens of billions of dollars in potential M&A deals will hang in the balance Tuesday when the Washington, DC, District Court rules on the Department of Justice’s antitrust suit to block the $87 billion merger of AT&T and Time Warner. The general feeling among industry and antitrust analysts is that the AT&T deal is likely to go through, very possibly under preconditions guaranteeing rival cable operators equal access to Time Warner content, The New York Times reports. Comcast faced such a requirement when it bought NBCUniversal (a case presided over by the same judge). “Media and telecom companies will also look for any signs that the judge agrees with AT&T and Time Warner’s assertion that Silicon Valley is a competitive threat and should also be defined as part of the media ecosystem,” since competition with online players like Netflix, Google and Amazon makes TV and Hollywood deals seem more competitive than anticompetitive. More.

Sorrell Investigation

WPP’s board investigated whether ousted CEO Martin Sorrell had spent company money on a prostitute, The Wall Street Journal reported late Saturday, citing people with knowledge of the investigation. Details of the investigation, which led to Sorrell’s departure from the company he built, remain undisclosed. Early in the investigation, Sorrell denied the allegations “unreservedly.” In a statement released Friday, WPP said, “The Company has not disclosed details of the allegation of personal misconduct against Sir Martin Sorrell because it is prohibited by data protection law from giving such details.” More.

But Wait, There’s More!

You’re Hired!

Must Read

Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.

Advertisers Await Programmatic Pause Ads

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.