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»Martin Sorrell

Martin Sorrell: The Big Idea Isn’t Enough

If there’s one thing that gets Martin Sorrell’s goat, it’s the accusation that he doesn’t care about creativity. “People say I’m a bean counter or an accountant, and I don’t mind that, they’re just having a dig,” said Sorrell, executive chairman of S4 Capital, the digital-focused holding company upstart he founded on his exit from... Continue reading »
by Allison Schiff // January 13th, 2020 //
»
TikTok Distances From China; Data-Driven TV Ads Are Expensive

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China Who? TikTok wants to distance itself from its Chinese ownership as it faces scrutiny from US lawmakers and regulators. Its senior-most executive, Alex Zhu, gave an interview to The New York Times, dismissing concerns that the social app could help China spy on... Continue reading »
by AdExchanger // November 19th, 2019 //
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GroupM NA CEO Castree Leaves; TikTok Is Testing A Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Castree Out GroupM North America CEO Tim Castree has stepped down from his role after less than a year on the job, Business Insider reports. Castree was promoted to CEO in late 2018, after leading the merger of media agencies MEC and Maxus, with... Continue reading »
by AdExchanger // November 6th, 2019 //
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Martin Sorrell Vs. Glen Hartman: What Exactly Is A Holding Company, Anyway?

Martin Sorrell went on the attack in a fireside chat with Accenture Interactive senior managing director Glen Hartman. The S4 executive chairman fixated on Accenture’s operating and incentive structure and how much autonomy creative agencies maintained within its network. “Accenture talks about one P&L,” he said during the session at AdExchanger’s Programmatic IO New York.... Continue reading »
by Alison Weissbrot // October 18th, 2019 //
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Sir Martin Goes Rogue, Bashes Competitors On S4 Earnings Call

S4 Capital had a solid second quarter earnings report on Wednesday, with revenue up 41.6% to $108.5 million in the first half of 2019. But that didn’t stop CEO Martin Sorrell from spending a significant portion of the earnings call throwing shade at his competitors, especially his former empire WPP. When asked whether S4 needs... Continue reading »
by Alison Weissbrot // September 11th, 2019 //
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CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »
by AdExchanger // August 13th, 2019 //
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Bain Capital To Buy Majority Stake In WPP’s Kantar For $4 Billion

WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The news marks the end of a months-long bidding process that involved Apollo Global Management and Vista Partners. Bloomberg reported earlier in July that Bain had... Continue reading »
by Alison Weissbrot // July 12th, 2019 //
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Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP's Kantar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based... Continue reading »
by AdExchanger // July 2nd, 2019 //
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Podcast: Martin Sorrell

Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks podcast, Sorrell sharply questions decisions made by WPP’s current leadership in the year since he abdicated to start his own holding company, S4 Capital. He suggests WPP brass have executed poorly on a well-intentioned strategy... Continue reading »
by Zach Rodgers // June 5th, 2019 //
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A+E Seeks DTC Dollars; For Martin Sorrell, 'Digital' Buzzword Still Has Magic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively low... Continue reading »
by AdExchanger // March 28th, 2019 //
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