AdExchanger
Articles By AdExchanger
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Facebook Unifies Messaging Apps; T-Mobile Preps Mobile TV Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Messaging Megalith Facebook will integrate WhatsApp, Instagram and Messenger, uniting the world’s three largest messaging apps and 2.6 billion combined users, The New York Times reports. The services will remain standalone apps, but for the first time will share the same tech infrastructure. Though […]
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OPINION: The Sell SiderAre Users Starting To Take Back Control With Data And Privacy Apps?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices, booming around 2015 and not stopping since. But ad blocking […]
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Digital Media Sings The Blues; China Blocks Bing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down On Digital Media It was a tough week for digital media. BuzzFeed said Thursday it would cut 15% of its workforce – roughly 250 people – as it struggles to meet revenue targets in a challenging market, The Wall Street Journal reports. More. […]
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OPINION: On TV & VideoAre The New ‘Flixes’ Just Short-Term Fixes? How History May Repeat Itself In The OTT Streaming Era
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. The popular topics at the Consumer Electronics Show were TV audience recognition, going beyond an IP address to understand who is behind the screen and, no surprise, Nielsen’s […]
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Amazon Adds Upper-Funnel Brand Metrics; Hulu Counters Netflix With Price Drop
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its Sponsored Brand Ads on its platform more insight into the consumers purchasing their products. Amazon released metrics this month that allow marketers to see how many Amazon purchases were made by people who had never […]
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Viacom To Acquire Pluto TV; Netflix Flexes Promotional Muscle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viacom Nabs Pluto Viacom will acquire free, ad-supported streaming service Pluto TV for $340 million. The standalone app, which reaches 12 million monthly users primarily on connected TVs, will give Viacom a new audience to sell and a distribution channel for its content library. […]
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AT&T Returns To YouTube; Facebook Faces New FTC Fine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe Enough AT&T is advertising on YouTube again after a two-year hiatus. The telco, one of the world’s largest advertisers, pulled spend from the video platform at the height of its 2017 brand safety scandal with a promise not to return until major […]
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OPINION: On TV & VideoHow To Break Your Addiction To Linear TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Lee, director of programmatic strategy at Cadreon. I’m a digital guy and I will be the first to admit that TV is very powerful and should be the foundation of the marketing plan […]
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OPINION: The Sell SiderAs Buyers Move Away From Private Auctions, How Should Publishers Adapt?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. It seems like every quarter a new programmatic transaction type or deal comes into play and the market must quickly adapt. Concepts such […]
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Nielsen Parses Cord Cutting Groups; P&G Tries Out DTC Marketing Moves
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip The number of cord-cutter households has jumped 50% to 16 million in the past eight years, according to a Nielsen study. That means 14% of Americans are watching TV over-the-top as more people ditch their cable subscriptions for cheaper streaming devices. Nielsen […]
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New Agency Review At P&G; NYT Revenue Grew After It Killed Open Exchange Sales In Europe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Review Procter & Gamble is running a round of internal bids in an effort to cut marketing costs and bring more services in house. Rather than launch a formal review, P&G has asked its incumbent agencies, Carat and Hearts & Science, to […]
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OPINION: The Sell SiderOur Shrinking Publisher Middle Class
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. “It’s a lot harder to make the same amount we made last year.” “We used to make a comfortable living and now find it difficult just to […]
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Snap Has Brand Safety Issues; Roku Hosts InfoWars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Safety Some marketers have complained about Snapchat brand safety issues now that it’s transitioned to a self-serve ad platform. Last week, an ad directed to a fake news story about Chrissy Teigen promoting weight loss pills, Digiday reports. And last year, an ad […]
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Double Verify Snaps Up Contextual Ad Firm; Germany Quashes Facebook's Like Button Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doubled Up DoubleVerify has acquired the Finnish contextual ad tech startup Leiki for an undisclosed sum. Leiki is DoubleVerify’s first acquisition and comes a year and a half after DV was bought by the private equity firm Providence Equity Partners. Other ad tech companies […]
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Amazon Fire Has More Users Than Roku; Spotify Bets On Podcast Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys Amazon has a monster ad business, but it’s missing one piece: video inventory. The Amazon Prime video library has the audience, but like Netflix, it’s ad-free. Some recent moves show how Amazon will broaden its video supply. At CES last week, Amazon […]
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Hulu Rolls Out Attribution Product; March Of The Paywalls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measure Thyself Many TV companies have developed their own measurement solutions – some to augment the Nielsen standard and some to replace it. And Hulu is up next, Ad Age reports. Hulu expects a current beta attribution product to launch in the second half […]
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Bringing The Backlist To The Forefront With Open Road Integrated Media
Don’t tell Paul Slavin that book sales are stagnant. Slavin is the CEO of Open Road Integrated Media, a digital marketing company founded in 2009 by HarperCollins global CEO Jane Friedman. “When we put a book in front of somebody, when we market that book, you will see it grow,” said Slavin, who became chief […]
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OPINION: On TV & VideoWhat If Nielsen Disappeared?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting […]
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Verizon Addresses Data Plans For Media Group; Dotdash On A Tear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Road Not Taken Update: Verizon Media has confirmed with AdExchanger that Verizon currently has no plans to stop sharing data with its subsidiary. Read the AdExchanger story. Verizon closed the door on the idea of using subscriber data to augment the media and […]
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Amazon Tries Product Samples; Google's Jonathan Bellack Departs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program to deliver free product samples on behalf of brands like Maybelline and Folgers, Axios reports. With its ecommerce data, Amazon says the old-school free sample tactic can lead to “a higher likelihood of conversion than […]
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Innovid Raises $30M; Akamai To Snap Up Janrain
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinks […]
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OPINION: On TV & VideoAd Loads Are Actually Increasing, But That Won’t Offset TV’s Long-Term Negative Trends
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Eric Berry, CEO at TripleLift. TV is a fundamental part of any marketer’s mixed media model. For many brands, TV is the highest performing inventory source. Yet the trends are unquestionably negative for TV […]
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How Xaxis Has Changed; Data-Driven Marketing (The Book)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech transparency has changed Xaxis, the GroupM trading desk with a black box ad-buying model. The business has made some concessions, like offering self-service products and disclosing its margins, reports Digiday. Xaxis has also embraced outcome-based […]
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OPINION: The Sell SiderThe Next Evolution Of Programmatic: The Publisher Exchange
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. 2019 promises to be the beginning of the next transformation in digital ad buying. RTB-driven programmatic advertising started in the late 2000s (2007-2009) and drove the initial burst in data-driven buying, […]
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CBS Keeps Playing Chicken With Nielsen; Facebook Spends Millions On Ads To Conquer Voice
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadcast Impasse CBS will be without Nielsen ratings after failing to renew a contract that expired on Monday. The dispute began six months ago over pricing, with CBS, which spent $100 million with Nielsen last year, demanding fairer terms and arguing that the metrics […]
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The Future, Brought To You By 5G; Yet Another OTT Streaming Service Brought To You By Comcast?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave of commercial 5G cellular networks, which will revolutionize smartphones and the Internet. Although the biggest societal benefits of 5G will come in areas such as remote surgery and connected cars, 5G will also be a […]
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The Industry Faces Fakery On The Internet; Amazon Cozies Up To The Government
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. F Is For Fake Last year was a point of “inversion” for the Internet, which has become oversaturated with malicious nonhuman traffic, ad fraud, fake news, falsely reported metrics and other forms of digital unreality, according to a New York Magazine story. It was […]
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OPINION: The Sell SiderImproving The Mobile Ad Experience Will Create More Value For Everyone In The Open Ad Ecosystem
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, chief revenue officer at Yieldmo. The race for automation and data targeting has done wonders to help marketers better refine customer segmentation and more quickly optimize media for performance. I think the […]
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Nielsen Under Pressure; Brands Stick With Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Standard Bearer It’s a tumultuous month for Nielsen, which is trying to re-up measurement contracts with many broadcasters that have threatened to bail. Hearst has renewed with Nielsen to measure its local TV stations, but Variety reports that CBS is threatening to scrap […]
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Apple Music And Amazon's Quid Pro Quo; Pfizer And Glaxo's Bet On Consumer Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Trillionaire Club The campaign to promote Apple Music’s integration with Amazon Alexa-enabled devices is a biggie: top billing and a special tab for the Alexa app atop the App Store, promotions in the Apple Music app and push notifications to Apple Music subscribers. […]