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» Tilde Herrera

Tilde Herrera
Senior Editor

Tilde Herrera is the opinions editor at AdExchanger, where she oversees the publication of all op-ed columns, including Data-Driven Thinking and Sell Sider. Based in San Francisco, she has covered business, food and sustainability as a reporter and editor for a number of publications. Her work has appeared at the San Jose Mercury, San Francisco Chronicle, Associated Press, GreenBiz, Grist and KQED, among others.

Articles by Tilde

Google Pushes Machine Learning Into More Ad Tools

Google will offer more machine-learning products in the coming months to help advertisers create personalized search ads, bid on YouTube ads to achieve brand lift and boost shopping and local campaigns. The company unveiled the new products Tuesday at its Google Marketing Live show, including what it said is the biggest change to how search… Continue reading »
by Tilde Herrera // July 10th, 2018 //
»
Salesforce And Google To Integrate Analytics 360 With Marketing And Sales Clouds

Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow between the Analytics 360 Suite and Salesforce’s Marketing and Sales clouds. Read the Google blog post. The integration of 360 and Salesforce’s Marketing and Sales clouds will be available in the first half of 2018 at no… Continue reading »
by Tilde Herrera // November 6th, 2017 //
»
Adaptive Intelligence Apps: Oracle Tells Its AI Story

Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers make sense of massive and complex reams of data, in order to enable more personalized marketing. Oracle, too, announced the creation of Adaptive Intelligence Apps at the time, and at its annual… Continue reading »
by Tilde Herrera // October 5th, 2017 //
»
Laura Ipsen On Using Oracle Marketing Cloud As The ‘Tip Of The Spear’

Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a new job as the general manager and senior vice president of Oracle Marketing Cloud (OMC). It’s her latest role in a 25-year career spent at some of the world’s large tech titans.… Continue reading »
by Tilde Herrera // September 23rd, 2016 //
»
Google Augments AdWords To Meet Mobile Ad Demand

In a nod to mobile’s growing importance for advertisers and its own bottom line, Google on Tuesday unveiled AdWords updates and local ad formats to help marketers execute mobile-focused ad campaigns. Advertisers can now connect more widely with Google Maps users and give consumers more information in their text ads. Google also gave manufacturers access to… Continue reading »
by Tilde Herrera // May 24th, 2016 //
»
Facebook Unveils Slideshow To Boost Video Ads In Emerging Markets

Video advertising has grown steadily in recent years, with some predicting that spending will top $5.4 billion next year. Now a new video tool and ad unit from Facebook could send digital video ad spending even higher, particularly in developing countries. The social media giant on Thursday officially launched Slideshow, a dynamic ad unit that… Continue reading »
by Tilde Herrera // October 30th, 2015 //
»
Kenya Airways Fuels With Data To Lift Marketing

Anyone who has ever stepped onto an airplane knows that air travel can bring out the best and worst in all of us. That can lead to a relationship between guest and airline best described as “complicated.” “For me to be able to get what your needs are, to capture you as a guest and… Continue reading »
by Tilde Herrera // October 29th, 2015 //
»
Oracle Marketing Cloud Levels Up With New Data Targeting Abilities

Oracle Marketing Cloud kicked off its OpenWorld conference this week with three platform features meant to reach customers across channels, improve email targeting using Datalogix and manage content marketing workflow and scheduling. “We’re making easier for clients to operate in a cross-channel way, and we’re doing it practically, as opposed to theoretically,” said Alexander Hooshmand,… Continue reading »
by Tilde Herrera // October 27th, 2015 //
»
Pinterest Pins Down Commerce With Buy Button Rollout

In a move aimed at speeding the conversion path between “pinners” and thousands of retailers, Pinterest will debut buyable pins allowing users to purchase products directly from its website, the company announced Tuesday at its San Francisco headquarters. The feature was specifically designed to make mobile purchases faster and easier as users browse their favorite pinboards.… Continue reading »
by Tilde Herrera // June 2nd, 2015 //
»
 

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