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»Matt Prohaska

How Publishers Can Fight The Identity Crisis

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. I am finding that the major issues in our industry are increasingly overlapping with the major issues of our country, and not just when hearing Zuck,... Continue reading »
by AdExchanger // November 8th, 2019 //
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The Pain And Promise Of Identity In Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked... Continue reading »
by AdExchanger // December 10th, 2018 //
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Bid Caching: Just Another Auction Game With Unknown Rules

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. Like the US political news cycle today, the mar tech news cycle moves pretty quickly, so I recognize we are near or at the end of... Continue reading »
by AdExchanger // September 7th, 2018 //
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Podcast: Matt Prohaska In The House

This week on AdExchanger Talks, we bring you a discussion with Matt Prohaska, principal at Prohaska Consulting. Matt will deliver a workshop presentation on programmatic in-housing at AdExchanger's upcoming PROGRAMMATIC I/O San Francisco conference on April 10-11. Among the most recognized programmatic advisers, Matt Prohaska sits atop a network of dozens of consultants who offer training and... Continue reading »
by Zach Rodgers // March 22nd, 2018 //
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Today’s Walled Gardens: Will We Soon Be Watching A Three (Trojan) Horse Race?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. There have been many successful Trojan horse plans executed in digital media over the years. I’m talking about the Greeks-in-Troy kind, not... Continue reading »
by AdExchanger // August 3rd, 2016 //
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NY Times Discontinues Programmatic Advertising Role

The New York Times, which last May made a move – albeit reluctantly – toward programmatic media selling with the hire of the company’s first director of programmatic advertising, Matt Prohaska, seems to have backtracked. Prohaska’s position, AdExchanger has learned, has been discontinued as of Tuesday afternoon. Prohaska was not available for comment. It is unclear... Continue reading »
by Ryan Joe // February 19th, 2014 //
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NYTCo Digital Dollars Slip Again, Attributed To 'Complexity, Fragmentation'

While the New York Times Co.'s digital advertising revenue could have been worse in Q2, the publisher saw its display strategy continued to be challenged by what the company said was a "complex and fragmented" marketplace. Read the release (PDF). Digital ad sales brought in $51.2 million during the quarter, a decline of 2.7%. In... Continue reading »
by David Kaplan // August 1st, 2013 //
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NYTCO Earnings Preview: Digital Ads Expected To Drop 2 To 5%

During the NYTCo's Q1 earnings call in April, executives had discussed the possibility of a turnaround in the newspaper publisher's display ad sales, particularly mobile, but analysts don't expect a change any time soon. For now, it looks like more of the same, particularly for the company's display ad sales, which fell 4% in Q1.... Continue reading »
by David Kaplan // July 31st, 2013 //
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At Video Forum, Major Publishers Embrace Programmatic, As Buyers Demand Outcomes

For major publishers that built their businesses on print and glossy magazine pages, there is a clear sense that programmatic ad sales methods are becoming mainstream. What's less clear is how to address the problems that programmatic has forced on them, namely, the struggle over developing a common metric and how to define terms like... Continue reading »
by David Kaplan // June 13th, 2013 //
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NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month's hire of online ad veteran Matt Prohaska as programmatic advertising director, the NYT still regards exchange and automated... Continue reading »
by David Kaplan // May 28th, 2013 //
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