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»Kevin Mannion

Salesforce And Adobe Dominate The DMP Space, As Oracle Continues To Slip

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about... Continue reading »
by Allison Schiff // June 19th, 2019 //
»
The Big Maybe Recession Of 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, chief strategy officer at Advertiser Perceptions. The recession's coming, or it isn't. Facebook is in trouble. Facebook should have another sterling year. TV will shift to digital. TV... Continue reading »
by AdExchanger // March 7th, 2019 //
»

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