»Kevin Mannion

Social Distancing With Friends: Kevin Mannion

Kevin Mannion is trying to figure out what his clients need right now. As the president and chief strategy officer at business intelligence firm Advertiser Perceptions, Kevin is in constant contact with media buyers and ad tech players who are grappling with how to work with this “new normal, which is not normal.” Kevin’s new... Continue reading »

by Tilde Herrera // April 16th, 2020 //

»

Empathy, Shared Purpose And Leadership In A Time Of War

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, president and chief strategy officer at Advertiser Perceptions. On a call with a client on March 19, it started, as seemingly every conversation has over the past two... Continue reading »

by AdExchanger // March 31st, 2020 //

»

DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »

by Alison Weissbrot // December 18th, 2019 //

»

Salesforce And Adobe Dominate The DMP Space, As Oracle Continues To Slip

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about... Continue reading »

by Allison Schiff // June 19th, 2019 //

»

The Big Maybe Recession Of 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Mannion, chief strategy officer at Advertiser Perceptions. The recession's coming, or it isn't. Facebook is in trouble. Facebook should have another sterling year. TV will shift to digital. TV... Continue reading »

by AdExchanger // March 7th, 2019 //

»

Popular today on AdExchanger

Popular

Today Week Month All

Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager
Mark Zagorski Named CEO Of DoubleVerify To Lead Its CTV Charge
The Big Story: Google’s Fees, Facebook Advertisers Flee
Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny
Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now

Privacy Policy //
Subscribe //
Advertise //
Contact Us