Home AI CES 2026: What’s Real – And What’s BS – When It Comes To AI
AI

CES 2026: What’s Real – And What’s BS – When It Comes To AI

By

SHARE:
Jamie Seltzer, global chief data and technology officer, Havas Media Network, speaks to AdExchanger at CES 2026.
Jamie Seltzer, global chief data and technology officer, Havas Media Network, chats with AdExchanger at CES 2026.

At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year.

We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can learn from those mistakes.

We also asked them to separate the real AI use cases having an impact on the market today from the AI hype they heard at the show.

Check out the videos below for hot takes from these industry experts:

  • Tony Katsur, CEO, IAB Tech Lab
  • Tim Vanderhook, CEO, and Chris Vanderhook, COO, Viant
  • André Swanston, CEO, PHȲND
  • Jamie Seltzer, global chief data and technology officer, Havas Media Network
  • Rob Deichert, COO, TripleLift
  • Dave Olesnevich, head of product, The Weather Company
  • Joshua John, senior director, product strategy, Yahoo DSP
  • Chris Signore, SVP, business development, Magnite

What’s something the ad industry got wrong in 2025 that you hope to learn from this year?

What’s a trend to watch in 2026?

What’s an AI use case you feel positive about for this year?

What’s something you’ve heard about AI at CES that you want to call BS on?

How would you describe CES 2026 in three words or one phrase?

Tagged in:

Related Stories

Must Read

Felipe Cuevas for TelevisaUnivision
CTV

We Went To Eight Upfronts This Week. Here's What We Learned

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

CTV Roundup

Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

CTV

Upfronts Day Two: Dancing And Data

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

CTV

Upfronts Day One: Publishers Jostle For Position As Performance Drivers

AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.

Marketers

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech

Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.

Popular

  1. CTV

    Warner Bros. Discovery’s Upfront Was All About Performance

    Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

  2. CTV

    Upfronts Day Three: Ad Tech Jargon And Brand Awareness 

    Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes.

  3. Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network
    PODCAST: AdExchanger Talks

    ROAS? Nah. The Home Depot’s All About ROMO

    Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

  4. CTV

    Upfronts Day Two: Dancing And Data

    TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

  5. Marketers

    Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech

    Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.