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»Andre Swanston

Why IP Addresses Aren’t Going Away Any Time Soon (Yes, You Heard Me)

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Andre Swanston, SVP, media and entertainment vertical, TransUnion.  Over the past few years, amid the reeling following cookie deprecation announcements from Apple and Google, I’ve heard industry pundits sound the alarm over the viability of… Continue reading »
by AdExchanger Guest Columnist // April 28th, 2022 //
»
TransUnion has its eye on the cookieless future with its acquisition of Tru Optik.
TransUnion Continues Its Ad Tech Buying Spree With Tru Optik Acquisition

TransUnion has its eye on the cookieless future with its acquisition of Tru Optik, announced on Thursday. This is the credit bureau’s third ad tech acquisition over the past year and a half. TransUnion acquired marketing tech platform TruSignal in May 2019 and cross-channel marketing company Signal in August. TransUnion declined to share the Tru… Continue reading »
by Allison Schiff // October 1st, 2020 //
»
Tru Optik CEO Andre Swanston On The Protests, The Police And Diversity In Ad Tech

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Tru Optik CEO and co-founder Andre Swanston’s professional journey has wended through high finance and nightclubs, ultimately landing in the world of ad tech – an industry known for many things but not racial diversity.… Continue reading »
by Ryan Joe // June 8th, 2020 //
»
Podcast: Tru Optik CEO Andre Swanston

When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase,… Continue reading »
by Zach Rodgers // June 26th, 2019 //
»
 

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