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»Video game advertising

In-Game Programmatic Ad Platform Anzu Raises $9 Million With Support From WPP And Sony

It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A... Continue reading »
by Allison Schiff // February 2nd, 2021 //
»
Francesco Petruzzelli, CTO, Bidstack
Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining... Continue reading »
by AdExchanger // December 28th, 2020 //
»
Doritos To Sponsor Twitch Tourneys, Embracing Live Gaming Risk And Reward

Video games have proven their marketing mettle during the coronavirus crisis, with people stuck at home and live sports and TV frozen in limbo. The latest example of that trend comes from Doritos, which is teaming up with Twitch to host a series of esports tournaments over the course of the year. The Doritos Disruptor... Continue reading »
by James Hercher // June 2nd, 2020 //
»
 

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