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»The Weather Company

As Identity Concerns Reach An Inflection Point, The Weather Company Leans Into Subscriptions

Even though The Weather Channel’s advertising business remained strong during the pandemic, relying on advertising alone is risky for a media company, even one that specializes in unique data and tech. “We’re at an inflection point. With all the changes happening in advertising with privacy, and identifiers and cookies being eliminated by the big tech... Continue reading »
by Sarah Sluis // March 22nd, 2021 //
»
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior.
IBM’s Watson Advertising Broadens Its Weather Targeting With Nielsen Sales Data

How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior. IBM Watson Advertising released a tool on Monday that expands its weather targeting capabilities by using artificial intelligence to analyze the relationship between weather data from The Weather Company,... Continue reading »
by Allison Schiff // September 14th, 2020 //
»
NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement

NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising technology, Ed Kozek. Kozek was previously SVP of ad product and engineering for The Weather Co., where he worked on the audience and data platform WeatherFX. Now he will manage NBCU’s proprietary ad products. NBCU... Continue reading »
by Kelly Liyakasa // February 21st, 2018 //
»
CRO Carrie Seifer Pushes An Open Data Agenda For The Weather Co.

The Weather Co.’s recently appointed chief revenue officer, Carrie Seifer, will oversee more than media sales in her new role. Responsible for B2B and B2C sales efforts across The Weather Co.’s properties, Seifer will tap Weather’s robust location and weather data sets to help clients streamline business processes like supply chain logistics. Parent company IBM’s... Continue reading »
by Alison Weissbrot // April 5th, 2017 //
»
The Weather Company Puts Sarah Ripmaster In Driver’s Seat For Auto Sales

As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of automotive sales. Ripmaster, who has a decade of experience working with auto manufacturers, will help advertisers use The Weather Company’s location data, weather data and the Watson Ad platform in their ad campaigns. Ripmaster worked... Continue reading »
by Sarah Sluis // December 21st, 2016 //
»
Jordan Bitterman Leaves Agency World, Becomes CMO Of Weather Co.

After many years in leadership roles at media agencies, Jordan Bitterman will move to the brand and media side as chief marketing officer of The Weather Co., the IBM-owned company said Wednesday. Bitterman brings extensive knowledge of how media companies can drive efficiencies in the data-driven milieu. He said The Weather Co. is in a... Continue reading »
by Alison Weissbrot // October 5th, 2016 //
»
How IBM Is Merging The Weather Co. And Watson Into Its Biggest Marketing Asset

As some industry insiders speculated, IBM is starting to merge its Weather Co. asset with its cognitive supercomputer Watson, a move that will benefit its marketing cloud and commerce businesses. “Everyone wondered why an IT company like IBM would make such an acquisition, a company that produces forecasts for 2.2 billion locations every 15 minutes,”... Continue reading »
by Kelly Liyakasa // May 18th, 2016 //
»
Are Ad Blockers A Signal Of User Choice?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of ad products at The Weather Company, an IBM Business. I was recently asked if a recovered impression honored the user’s choice not to see an ad. It’s an interesting question,... Continue reading »
by AdExchanger // April 15th, 2016 //
»
As Advertisers Clamor For Location Data, Can Publishers Deliver?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jamie Molnar, senior manager of mobile client solutions at The Weather Company, an IBM Business. Precise and accurate location data is invaluable. It provides a wealth of information on consumers based on their real-world... Continue reading »
by AdExchanger // February 26th, 2016 //
»
Fear And Loathing In Pub Land

“The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. Talk to some premium digital publishers these days and you will likely get a heavy dose of fear and loathing. You’ll hear how the business... Continue reading »
by AdExchanger // December 4th, 2015 //
»
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