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»media trading

VivaKi Nerve Center’s Unkel Discusses Integration Of Razorfish, Growth Of Audience On Demand Trading Desk

AdExchanger.com spoke to Kurt Unkel, SVP of Publicis’ VivaKi Nerve Center, about recent events at the company as well as the integration of Razorfish and Atom Systems, Razorfish’s media trading unit. AdExchanger.com: What’s the difference between Vivaki, the VivaKi Nerve Center, and Audience On Demand? KU: Vivaki is the strategic entity created by Publicis Groupe… Continue reading »
by AdExchanger // June 2nd, 2010 //
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Triggit Announces Media Trading Strategy, Investors; Adgregate Markets Adds AdECN CEO To Board; Q3 Earnings Predictions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Triggit On Media Trading And Investors Jason Kincaid of TechCrunch looks at media trader Triggit’s round of angel investment which includes a who’s who of technologists and venture capitalists including Reid Hoffman of Linkedin, Russ Siegelman of Kleiner Perkins, Larry Braitman, Founder of Adify,… Continue reading »
by AdExchanger // October 14th, 2009 //
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RTB: Our New Game Of Musical Chairs

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. As loyal readers of AdExchanger.com know, we are currently seeing a very significant platform shift… Continue reading »
by Ad Traders // October 8th, 2009 //
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Redefining Transparency

Joanna L. O’Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word “transparency” seems to be everyone’s favorite word these days. Clients want it, publishers fear it, and networks – increasingly – boast that they offer it. I’d like to propose that we’re thinking about this word in the wrong way and suggest that… Continue reading »
by Ad Traders // September 24th, 2009 //
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How Team Of Geeks Exploded Media Trade

In today’s Wall Street Journal, Siobhan Gorman’s “How Team of Geeks Cracked Spy Trade” details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pack to provide leading edge solutions to the U.S. intelligence world. Hmm.. this sounds familiar. According to… Continue reading »
by AdExchanger // September 4th, 2009 //
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