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AdExchanger Content Studio
Articles By AdExchanger Content Studio
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The Retail Media Reckoning: Why Incrementality Is The Metric That Matters
With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality.
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How Applying AI to Creative Accelerates Revenue with Jay Richman, Amazon | Cannes 2025
AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, videos, and messaging quickly to reach diverse audiences, from retail shoppers to live sports viewers. Jay Richman, VP of Products & Tech at Amazon, highlights how AI enables more emotional, contextual, and personalized ad experiences, helping brands stand out across diverse […]
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How MiQ is Redefining Programmatic Advertising, with Tom Richards, SVP Global Product | Cannes 2025
Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ […]
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Why Cross-Device Advertising & Personalization is the Future with Charlotte Maines, Amazon Ads | Cannes 2025
Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and […]
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Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025
What’s holding back progress in cross-media measurement? Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality.
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Leveraging the Power of "Real Data" with Nielsen's Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025
How do advertisers measure success in a market they can’t fully see? At Cannes Lions 2025, Sarah Sluis with AdExchanger and AdMonsters sits down with Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, to explore how advertisers can benchmark performance against competitors in today’s fragmented, AI-driven media landscape. From unlocking competitive intelligence with […]
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The End Of Marketing As We Know It (And Why That’s A Good Thing)
Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: fighting fires, fulfilling last-minute requests and executing the same plays under slightly different subject lines.
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The Unexpected Upside Of A Cookieless Future That Never Came
Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a survival tactic for the post-cookie landscape. At first glance, Google’s about-face may appear to undercut those efforts.
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Beyond The AI Hype: Why Intelligence Beats Identity At Cannes And Beyond
If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad within a 10-kilometer radius of the Croisette. But behind the noise, something real is happening. We are witnessing a strategic shift. AI is evolving from a shiny object into a performance engine that helps marketers uncover hidden audiences and iterate faster while delivering relevance at scale.
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When Marketing Budgets Are Threatened, Data Clarity Is Currency
Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.
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Marketing’s Next Leap: Why AI-Powered Answers Are Replacing Insights
Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies. But now we’re reaching another inflection point. For years, marketing teams have invested in turning data into insights. Yet a persistent problem remains: The path from insight to action remains too long and fragmented.
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From Anonymous To Addressable: The Identity Shift Reshaping Digital Audio
Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is becoming just as important as what they’re listening to. Digital audio is evolving fast. What was once a niche channel of host-read sponsorships and direct buys has […]
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Choosing The Right Identity Partner Is A Long-Term Bet – Here’s How To Do It Right
The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions.
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Principal Conflict: Why Principal Media Means Measurement Must Be Independent, Fast And Granular
No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating.
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Signal Versus Noise: Rethinking Frequency Management Without Ad IDs
Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure relies on the presence of ad identifiers, which continue to deteriorate.
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What’s The Deal With Contextual Targeting, Anyway?
Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the right audiences at the right time.
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Advertising’s Chronic Illness – And The AI Cure
Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms.
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Who's Driving Your Identity Strategy?
Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate.
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The Problem With MMM? It’s Built For Consultants, Not Answers
Every organization that has installed a marketing mix modeling solution today wants to be more data-driven.
Modern CMOs, marketing analytics leaders and media leaders know marketing is an investment, which must have demonstrable ROI. And they know using data to figure out what’s working and what isn’t is crucial to ensuring waste is controlled.
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Not Just Any Clean Room: Selecting A Partner That Drives Real Business Impact
Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As advertisers navigate these shifts, it’s important to take a step back and understand what’s available – and how to select the right partners to solve real business challenges.
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Beyond CDPs: The Rise Of AI-Driven Customer Intelligence
Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated systems that fail to deliver.
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The Retail Media Boom Is About To Shift Gears
The next wave of the boom isn’t going to come from the same online corners as it has over the past five years.
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Beyond The Cookie: How Connectivity Is Redefining Advertising’s Future
The need for addressability has been a rallying cry among advertisers for the past five years. But clinging to outdated notions of addressability means overlooking the broader needs of today’s modern media landscape.
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Getting Into The Game: Hatching Innovative Ad Formats For Live Sports
Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least 70 of TV’s top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series.
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The AI Leap In Contextual Advertising: Transforming A Legacy Solution
Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldn’t be better, as marketers navigate a landscape increasingly shaped by privacy regulations and the demand for relevance.
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MMM Is Going To Fail Us Again, Unless We All Think Bigger
I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesn’t work.
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AI Puts Innovation In Your Hands – It’s Time To Run With It
If the past few decades have proven anything, it’s this: Consumers and businesses expect constant innovation, and brands must evolve or perish. Mediocrity won’t cut it. That’s where AI can help, even if it brings a sense of uncertainty.
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Beyond ‘Gaming for Gamers’: Why Non-Gaming Advertisers Are Flocking To Gaming Apps
As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but we’re about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge the formerly slow, resource-intensive and relatively unscientific process of finding audience overlaps.
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Next-Gen Clean Rooms Signal a New Era for Data Collaboration
The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean room architecture is enabling a deeper level of measurement and insights, which is moving us toward something much better than ever before.
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Put Down The Remote: A Strategic View Of TV Investment
For over a year now, audiences have been changing channels (pun intended).
In today’s day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message.