AUTHOR ARCHIVE FOR:
AdExchanger Content Studio
Articles By AdExchanger Content Studio
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Why Real Video AI Is Ad Tech’s Next Frontier
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot.
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Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI.
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Unlocking AI’s Full Potential: Why Data Collaboration Is The Missing Link
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately.
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The False Trade-Off: Why Marketers No Longer Have To Choose Between Precision And Scale
For too long, marketers have been stuck in a false dilemma: Do you want reach, or do you want relevance? Mass exposure, or accurate targeting?
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Scale Without Sacrifice: Unlocking Commerce Media’s Next Chapter
Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges.
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From Upfronts To Endgame: Navigating 2026’s Sports Advertising Market
2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers.
There’s no shortage of sports programming options, with everything from major global tentpole events like the 2026 FIFA World Cup and the 2026 Winter Olympics to nonstop NFL action, college football and basketball, NBA/WNBA, MLB, NHL, NASCAR, Formula 1, the PGA, horse racing and even NCAA Wrestling.
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Why Developer Experience Is The Next Battleground In Programmatic Advertising
Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate.
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Beyond The Install: How Smart Brands Are Turning App Users Into Year-Round Shoppers
Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success comes down to securing attention before the rush begins.
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Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting.
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The New Ad Tech Compass: How To Guide Media Performance With Precision
In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams – often without the clarity or confidence they need to succeed.
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The End Of The CPM Era: Why ‘Unlimited’ Is The Future For Ad Tech Partners
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role in powering the infrastructure that enables targeted, data-driven and performance-optimized campaigns at scale. But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.
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Unlocking Clarity: The End Of Guesswork For Publishers
With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for publishers in 2026. Capturing that opportunity demands maximum optionality across demand paths and signals. And with AI reshaping the landscape (referrals from ChatGPT to news publishers saw a 25x increase from the first half of 2024 to the first half of 2025, while traditional search traffic heads in the other direction) it is more important than ever for publishers to optimize their monetizable inventory.
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Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further
For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus.
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Video Metadata Is Driving Advertising Success In CTV
TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience relevance in a fragmented, opaque streaming ecosystem?
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Mobile App Marketers Shouldn’t Ignore The Biggest Screen In The Home
Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving lower-funnel outcomes.
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Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions
Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.
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From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn.
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How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai
Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up. […]
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The Retail Media Shift to Omnichannel with Michelle Urwin, CMO Skai, for Amazon Ads | Cannes 2025
In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance.
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Why Publishers Need Smarter AI Support To Maximize Monetization
In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory
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Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy.
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Advertising Intelligence with Matt Devitt, SVP of Advertisers & Agencies, Nielsen | Cannes 2025
In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles […]
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The Creative SSP: How TripleLift is Transforming Digital Ad Experiences at Scale | Cannes 2025
Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform. Helmreich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail […]
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PayPal Ads Reimagines Retail Media with Storefront Ads | Cannes 2025
PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, PayPal Ads leverages its powerful “transaction graph” to deliver seamless, high-frequency campaigns across the open web. Grether discusses the recent launch of […]
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MMM Is The Devil You Know
Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business. Many of them have some kind of marketing mix model (MMM) in place, yet still rely almost exclusively on last-touch attribution (LTA) to optimize their marketing investments on a daily, weekly and monthly basis.
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Fixing Programmatic: Why Media and Creative Need a Reunion, with Eddie Ishak, Yieldmo | Cannes 2025
In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore how the disconnect between media and creative impacts performance and why alignment is more critical than ever. Eddie explains how managed services can deliver […]
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The Retail Media Reckoning: Why Incrementality Is The Metric That Matters
With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality.
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How Applying AI to Creative Accelerates Revenue with Jay Richman, Amazon | Cannes 2025
AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, videos, and messaging quickly to reach diverse audiences, from retail shoppers to live sports viewers. Jay Richman, VP of Products & Tech at Amazon, highlights how AI enables more emotional, contextual, and personalized ad experiences, helping brands stand out across diverse […]
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How MiQ is Redefining Programmatic Advertising, with Tom Richards, SVP Global Product | Cannes 2025
Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ […]
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Why Cross-Device Advertising & Personalization is the Future with Charlotte Maines, Amazon Ads | Cannes 2025
Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and […]