In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance.
Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate.
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low referral traffic.
A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.
Omnicom is halfway through a major sell-off of IPG agencies. Its future looks healthier as it prunes lower-growth firms, including eliminating certain specialist firms and overlapping agencies in certain countries.
