Hungryroot Has An Appetite For AI-Powered Personalization
Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly.
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Comic: Gen AI Pumpkin Carving Contest
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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This App Is Using AI To Reach People With A High Likelihood To Stay Loyal
Last year, Mode started testing AppLovin’s mobile user acquisition platform, AppDiscovery, to determine which in-app events are most valuable and target new cost-conscious Android users.
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Meta’s Total Revenue Soared In Q3, Thanks To A 24% Increase In Ad Rev
What happens when a Big Tech CEO gets on an earnings call these days? They talk about AI. AI will be Meta’s “biggest investment area” in 2024, CEO Mark Zuckerberg told investors during the company’s Q3 earnings call.
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AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.
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Salesforce Wants To Cement Its AI Street Cred With New Einstein Tools
Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a thing now.
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How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing.
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Comic: Monkey See, Monkey Generate
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Comic: Bot Yacht
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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L’Oréal’s VC Fund Is Backing Omar Tawakol’s New Generative AI Startup Rembrand
New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.