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»Mobile DSP

Game Developer Veraxen Plays Around With Data-Driven Ad Creative

Creative optimization is one of the most effective tactics that mobile growth marketers can use to boost performance. But it’s also a pain in the butt. User acquisition managers must test an enormous amount of creative assets by size, color, copy and placement type before they find those that really work for specific pockets of... Continue reading »
by Allison Schiff // May 28th, 2020 //
»
Twitter’s Brain Drain Is The Overall Tech Industry's Gain

As a matter of course, tech talent flows between companies in Silicon Valley – there are former eBay employees at Facebook, ex-Yahoo execs at Uber, prior Google people at Snapchat – but Twitter seems to be particularly susceptible to departures. “The Twitter diaspora has been very sad for the company,” said Mike Ng, who left his... Continue reading »
by Allison Schiff // May 2nd, 2016 //
»
AppLift Acquires Bidstalk In A Bid To Bring RTB In-House

App marketing platform AppLift has made a move to strengthen its stack with the acquisition of Singapore-based mobile DSP Bidstalk. Terms of the deal, revealed Thursday, were not disclosed. AppLift’s technology centers on user acquisition and lifetime value (LTV) optimization for its roughly 500 clients, among them Match.com, King, Zynga, Glu Mobile and Indian fashion... Continue reading »
by Allison Schiff // May 28th, 2015 //
»
Q1: Sizmek Snags Mobile DSP StrikeAd For $11.7 Million; Mobile Revenue Up, Overall Revenue Down

Acquisitions and earnings – Sizmek likes to multitask. On Thursday, the company announced its Q1 2015 results and its intention to buy mobile DSP StrikeAd for $11.7 million. Excluding StrikeAd, revenue from mobile formats, in other words HTML5-related revenue, was up 103% YoY in Q1 2015, while in-stream video revenue increased 10% in the same timeframe.... Continue reading »
by Allison Schiff // May 14th, 2015 //
»
PocketMath Lines Its Pockets With $10M In Series A From Rakuten

PocketMath cofounder and CRO Casey Grooms just started making a salary in July. The Singapore-based mobile DSP, which began life as AdMunch back in 2011, had been completely bootstrapped until now. On Monday, PocketMath announced the close of its first funding round, $10 million in Series A cash from the VC arm of Japanese ecommerce... Continue reading »
by Allison Schiff // November 24th, 2014 //
»
Should Mobile DSPs and Analytics Mix? 1-800-Flowers Says No

When mobile analytics company Apsalar started telling its demand-side platform (DSP) customers a few months ago that is was exiting the DSP business, some took it as welcome news. Having a dedicated mobile DSP isn’t a priority yet for some marketers, and by taking their DSP off the table, Apsalar seemingly removed the conflict of... Continue reading »
by Chris Swanicke // June 19th, 2014 //
»
FreakOut On Mothers And Why Advertisers Need A Separate Mobile DSP

FreakOut, a Japanese demand-side platform (DSP), received the green light to issue an IPO on the Tokyo Stock Exchange’s Mothers Index on June 24. The estimated initial offering price is $19 per share, or about $120 million. AdExchanger spoke with Yugo Asato, CEO and co-founder of the mobile DSP Dobleas (a FreakOut spin-off in 2012),... Continue reading »
by Judith Aquino // May 28th, 2014 //
»
Mobile DSP Madhouse Builds Momentum In China And India

Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it's ready for the challenge. Founded in 2006, the company started around the same time US mobile networks AdMob and Millennial Media came on the scene, said CEO Joshua Maa. "We all shared the same vision," Maa said of... Continue reading »
by Kimberly Maul // March 26th, 2014 //
»
Apsalar Pulls In $9M For Mobile DSP

With the mobile app market growing more competitive every day, app developers are under increasing pressure to find people who will not only download their games, but remain engaged players. Advertising and mobile analytics firm Apsalar is trying to address this need in a number of ways. In addition to offering a mobile analytics platform... Continue reading »
by Judith Aquino // August 15th, 2013 //
»
Gradient X Targeting Mobile Beyond The Cookie

In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic tools to conduct business between agencies, publishers and developers. Earlier this year, for example, Adfonic claimed that mobile CTRs and eCPMs were much higher... Continue reading »
by David Kaplan // March 29th, 2013 //
»
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