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»EA

Data Driven And Daring: The 10 Boldest Marketers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have to... Continue reading »
by AdExchanger // June 29th, 2018 //
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Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’s... Continue reading »
by Ryan Joe // January 19th, 2018 //
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The Problem With The Long Tail

"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda J. Smith, global director of media activation at Electronic Arts. The promise of programmatic is oft-repeated as “right person, right place, right time.” And while this is likely the goal of all advertising, we typically... Continue reading »
by AdExchanger // December 5th, 2017 //
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The Trouble With App Install Ads

App install ads may be a lucrative product for Facebook, Google and other vendors, but they’re becoming too expensive for app developers, especially since scaling is still a problem for the units. “We found it difficult to acquire new users on mobile devices because it’s super expensive,” said Kenny Rosenblatt, founder and CEO of Arkadium... Continue reading »
by Judith Aquino // May 22nd, 2014 //
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Essence Hires Oscar Garza Of EA To Develop Programmatic Buying Offerings

Digital agency Essence has hired Oscar Garza, formerly of Electronic Arts (EA), to lead a new effort to bring programmatic buying solutions to clients in North America. Garza started this week as director of programmatic and audience, tasked with building a new team based out of Essence’s San Francisco office. As director of acquisition for... Continue reading »
by Chris Swanicke // May 8th, 2014 //
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