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»Voxel

Addicted To Results: Addiktive Games' CPMs Bubble Up With Playable Ad Unit

Movies have trailers, so why shouldn’t apps? That’s the thinking behind the playable ad unit from Voxel. But the app monetization startup, which works with King.com, Electronic Arts and GSN, takes it one step further. “It’s not just a trailer, it’s a completely interactive experience,” said Voxel CEO and co-founder David Zhao. “Whatever you can... Continue reading »
by Allison Schiff // August 18th, 2014 //
»
Voxel Eyes Opportunities In Try-Before-Install App Ads

App install ads are hot, but what if the apps they advertise are not? Palo Alto, Calif.-based startup Voxel hopes to add an additional dimension to app-install ads via a feature that lets users click on an ad to sample the app in a 30- to 60-second demo that takes over the device’s screen. “We’re... Continue reading »
by Judith Aquino // May 27th, 2014 //
»

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