• PROGRAMMATIC IO NY 2021 //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Power Players
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Innovation Labs
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Voxel

Addicted To Results: Addiktive Games' CPMs Bubble Up With Playable Ad Unit

Movies have trailers, so why shouldn’t apps? That’s the thinking behind the playable ad unit from Voxel. But the app monetization startup, which works with King.com, Electronic Arts and GSN, takes it one step further. “It’s not just a trailer, it’s a completely interactive experience,” said Voxel CEO and co-founder David Zhao. “Whatever you can... Continue reading »
by Allison Schiff // August 18th, 2014 //
»
Voxel Eyes Opportunities In Try-Before-Install App Ads

App install ads are hot, but what if the apps they advertise are not? Palo Alto, Calif.-based startup Voxel hopes to add an additional dimension to app-install ads via a feature that lets users click on an ad to sample the app in a 30- to 60-second demo that takes over the device’s screen. “We’re... Continue reading »
by Judith Aquino // May 27th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Big Upfront Deals Could Squeeze Programmatic Inventory
  • We Have To Completely Relearn Marketing Measurement — And That’s A Good Thing
  • Why We Cannot Miss The Mark On Ad Frequency Capping In The Post-Cookie Era
  • Google Cruises On Digital Ad Resurgence And Retail Client Gains
  • AdTheorent Goes The SPAC Route; Facebook Stops Targeting Those Under 18
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved