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»cross-channel ads

eBay Catches The Cross-Device Bug, Plans Mobile Ad Network For Q4

Shopping titan eBay is betting its bottom dollar on mobile. The company, whose various shopping apps have been downloaded more than 260 million times, announced Thursday the upcoming launch of a new mobile advertising program slated to open for general business next quarter. eBay will now offer what Stephen Howard-Sarin, eBay’s head of North America… Continue reading »
by Allison Schiff // September 12th, 2014 //
»
Run CEO On Using Verizon’s PrecisionID For Deterministic Mobile Solution

Mobile attribution remains a critical challenge for advertisers. Through a partnership with Verizon (which has struck similar deals with BlueKai, BrightRoll and Turn) the demand-side platform (DSP) provider Run is tackling the challenge of deterministic measurement and mobile attribution via its solution Device Connect. AdExchanger spoke with CEO Seth Hittman and product manager Kim Glaser.… Continue reading »
by Judith Aquino // June 3rd, 2014 //
»
 

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