AUTHOR ARCHIVE FOR:
Alyssa Boyle and Hana Yoo
Articles By Alyssa Boyle and
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Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.