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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

More Ad Tech Notables Land At The Walled Gardens

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job... Continue reading »
by Allison Schiff // May 11th, 2021 //
»
Richard Oppy, VP of global brands for Anheuser-Busch InBev
AB InBev On Why Advertisers Are Starting To Act More Like Publishers

“So much in life happens over a beer,” says Richard Oppy, VP of global brands for Anheuser-Busch InBev. And now that life is starting to return to some semblance of normality, AB InBev is pouring its efforts into a marketing strategy centered on getting people out of the house. The theme of a recently launched... Continue reading »
by Allison Schiff // May 11th, 2021 //
»
Dennis Buchheim, former CEO, IAB Tech Lab
CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity

AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not... Continue reading »
by Allison Schiff // May 7th, 2021 //
»
Linear and addressable are getting a little love from Unified ID 2.0.
Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV

Linear and addressable are getting a little love from Unified ID 2.0. On Friday, Blockgraph announced plans to work with The Trade Desk to help advertisers activate first-party and deliver targeted ads across convergent TV platforms. Blockgraph is the fruit of a joint venture between Comcast’s FreeWheel, Charter and ViacomCBS that provides secure infrastructure so... Continue reading »
by Allison Schiff // May 7th, 2021 //
»
Measurement Standards Finally Come To Digital Out-Of-Home Advertising

After a tough year for the out-of-home industry, the world is starting to open up – and so are advertiser budgets. Digital out-of-home (DOOH) alone is projected to grow 20% next year, according to MAGNA. There are an estimated 1.25 million digital screens in the US across billboards, street furniture, service kiosks, screens in bars,... Continue reading »
by Allison Schiff // May 7th, 2021 //
»
The Big Story: Hanging Up On Ad Tech, Tuning Into CTV

Remember when telcos kept dropping billions on media and ad tech assets because they just couldn’t wait to activate their first-party data for advertising purposes? Didn’t pan out. This week on The Big Story, the team dives into the “why” in the wake of private equity firm Apollo Global Management’s $5 billion acquisition of Verizon... Continue reading »
by Allison Schiff // May 6th, 2021 //
»
Retargeting Revives, As Criteo Turns In Another Strong Quarter

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.... Continue reading »
by Allison Schiff // May 6th, 2021 //
»
Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost

Zynga is buying in-app growth and mobile monetization platform Chartboost for $250 million. It’s an excellent exit for a company that’s only raised $21 million since its $2 million Series A in 2011. The deal, expected to close in the third quarter, was announced on Wednesday on Zynga’s Q1 earnings call, during which the company... Continue reading »
by Allison Schiff // May 5th, 2021 //
»
IHeartMedia’s New PMP Is Just For Podcasts, And The Scale Is There

Radio giant iHeartMedia launched a private marketplace on Wednesday specifically for podcasts. It’s a bid to woo more advertisers to the medium with multiple targeting options and familiar buying tools. The PMP was built using technology iHeart acquired through its purchase of programmatic podcast and analytics platform Voxnest in October. There are three primary deal... Continue reading »
by Allison Schiff // May 5th, 2021 //
»
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising

Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook... Continue reading »
by Allison Schiff // May 4th, 2021 //
»
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