AUTHOR ARCHIVE FOR:
AdExchanger
Articles By AdExchanger
-
Amazon’s Damned-If-You-Don’t Pitch; Why Regular Isn’t Easy
How Amazon uses the threat of knockoffs to win brand business; YouTube introduces new creator video metrics; and Substack is the latest platform to pivot to video.
-
The Hold On Holdcos; Temu’s Baaaaack
Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped.
-
All You Can Eat Video Buffet; No Cannes Do
Where would the New York Times be without its recipes?; Cannes Lions deals with controversy; and Netflix wants to get ultra-personal with its ads.
-
Why Not Open A Coffee Shop; Can TikTok Take Over TVs?
Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.
-
You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast?
Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.
-
Candor, But Only Behind Closed Doors; The Agent And The Agentic
Despite publicly hyping AI, advertisers remain privately skeptical; AI aims to replace agencies, but tech complexity makes them more valuable partners; and Americans aren’t paying for news.
-
The CTV Slump Advertisers Want; The CMA Isn’t Done With Google
What’s behind the drop in CTV CPMS; the UK CMA sets its antitrust sights on Google Search; and gen AI job cuts decimate another marketing department.
-
Omnicom-IPG Gets The FTC Go-Ahead; Have Influencers Arrived?
The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group.
-
Is Agency M&A Just Getting Started?; Speaking The Bot Lingo
Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness of matching political funds.
-
In Ad Tech, It’s Los Angeles Or Seattle?; Sharp As Sharks Or Ninjas
The Amazon DSP vs. The Trade Desk rumor mill; How SharkNinja has stayed sharp; Why nothing beats organic.
-
Everyone’s Making Bank On News Except Journalists; Is Enshittification Really So Bad?
Content aggregators are winning while actual journalism suffers; users say they hate Meta bringing ads to WhatsApp, but Meta’s research says otherwise.
-
YouTube’s Ad-Blocker Blocking; Is There A Pilot?
YouTube finds new ways to crack down in ad-blockers; the Better Business Bureau takes swipes at AI marketing; and Gen Z only trusts digital-native brands.
-
Going For The Cinematic Effect; Do The Youngs Shop Google?
Going For The Cinematic Effect; Do The Youngs Shop Google?; X Marks The Spot
-
Meta Shames Ad Policy Violators; ICE Crackdowns Threaten Brands’ Latino Outreach
Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.
-
Not Enough Web For All This Slop; Amazon Quietly Doubles Up On Prime Ads
AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.
-
Signs Of Superintelligent Life?; Haha, Nerds!
AGI is Meta’s latest pipe dream; the Nerds Gummy Clusters blueprint for ROAS; and how the gen AI vibe shift could pave the way for “vibe targeting.”
-
What's Next In Retail Media, with TripleLift CRO Ed Dinichert
TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne d Johnson.
-
Every Rosé Has Its Thorns; A Matter Of Mindset
Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have changed the game.
-
AppLovin Takes On The Shorts And Haters; The 2024 Autopsy Report
AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.
-
There Is No Safe House; When The Scrapers Get Scraped
The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025.
-
Through The Looking Glass; The AI Agency Extinction Event
IAB Tech Lab to highlight the industry’s favorite CTV ad formats; how agentic AI could transform ad agency practices; and the Trump tariffs trigger an uptick in false “Made in America” claims.
-
How Google Slipped Without IPs; The Constitutional Right To Ad Dollars
Google’s pivot on IP addresses shows it fears competition; the FTC investigates media watchdogs for advising brands not to spend on X; and Mondelez accuses Aldi of copying its snacks.
-
Wait, An Open Internet Backed By Amazon?; Beyond Retail Media
Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t feeling Pride Month this year.
-
YouTube Wins The Everyscreen; For Chatbot To Chatbad
YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.
-
The Macros Or The Attros; Another Twist In The Trump Tariff Drama
TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.”
-
Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google
Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.
-
A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
-
The TL;DR on MNTN’s IPO; The Price Of Change
CTV ad platform MNTN has gone public; last week, the FTC dismissed a lawsuit brought against PepsiCo; the new US budget bill might ban state regulation of AI.
-
Can The Upfronts Ever Change?; The Influencer Take On Activation
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher.
-
Primed For Context; Streamers Turn A Profit, But Will It Last?
Amazon Prime Video rolls out new audience and contextual targeting; streamers wring more revenue from subscription-weary consumers; and AI is an app, so it must obey Google and Apple.