AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Condé At A Crossroads; The Cloud Wars Heat Up
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.
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Its Ads Or Innovation; And For OpenAI, It’ll Be Ads
Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?
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The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”
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Sour Scrapes; (Anti)-trust The Process
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.
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Why Don’t Marketers Demand Better?; Attack of the Job-Killing Robots
Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.
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The Things We Carry; Tick Tock, We’re Waiting
Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.
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Robbing Retail To Pay AI; Word From The Council
Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.
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Scrapers Gonna Scrape; No More Fast-Forwarding The Ads, DVR Friends
Cloudflare restricts how bots can scrape content; TiVo’s customer base stays loyal, even as TiVo leaves the DVR business; and Nestlé announces a stark reduction in headcount.
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Supply In Demand; Like Pigs In Slop
SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet.
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Agencies Swear The Tariff Recession Isn’t A Thing; Netflix Licenses Spotify Video Podcasts, Ads Included
Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.
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Subtracting The Pluses; From Frenemies To Good Old Enemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.
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The Collusion Boogeyman; Can Performance AI Resist Rage Bait?
American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.
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Mind The CTV Data Gap; TTD Tries Sponsored Listings
The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes.
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Who Knows A Platform Best?; Praying For A Fair Auction
Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.
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Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser.
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Everyone Knows How To Speak Money; Getting Over ‘Imbotster’ Syndrome
Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too. Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too.
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Can Programmatic Be Fixed? Yieldmo's Mike Yavonditte Thinks So
Yieldmo’s Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.
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Advertisers, Join The Fun!; Finding Clarity In Discord
Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable.
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It’s An Adventure Alright; The Thumbstop And Shop
The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.
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Mastercard’s Media Network; Meta Mines AI Interactions For Data
Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.
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Ding-Dong, Your Short-Form Video Is Here; The Payback Payouts
Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.
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OpenAI Wants To Go ViralGPT; The Single-Site Shopper Agent
OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.
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Movie Marketing Lost Its Magic; The Cloud Commanders
Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash.
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IAS To Go Private Under New PE Backer; Retail Sails On AI Referrals
Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.
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How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
Tatari CEO Philip Inghelbrecht explains how AI doubled revenue without adding staff, why direct deals beat programmatic, and why publishers must focus on data.
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SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates
AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers.
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YouTube Brings Back Misinfo Merchants; Tylenol Protects Its Brand Against Autism Claims
YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.
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Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia
Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.
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Court Is Back In Session; YouTube to ArtificialTube
The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired.
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Always Be Closing; ‘Sadsung’ Fridges
Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.