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MediaMath Seriously Seeks A Suitor; Facebook Suspends Trump Until At Least 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seriously Looking Although MediaMath has been avidly pursuing strategic options for a year, including a potential sale, it hasn’t worked out. But now the company has hired a team of bankers to get the ball rolling again while ad tech M&A and IPOs are... Continue reading »
by AdExchanger // June 7th, 2021 //
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M&A in M&E: The Future Is 'Big Box' Media Companies

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Matt Gay, the Managing Director of Media & Entertainment at Wizeline. Well, the media industry is beginning to mature. Or is it? We are entering a new wave of mergers and acquisitions (M&A) in the... Continue reading »
by AdExchanger // June 4th, 2021 //
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Twitter Launches Its Subscription Service; Criteo's Got A New Look

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in... Continue reading »
by AdExchanger // June 4th, 2021 //
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A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The... Continue reading »
by AdExchanger // June 3rd, 2021 //
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Amazon Is Creating Its Own Third-Party Cookie Replacement; Publicis Groupe’s Maurice Lévy Is Staying Put

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement. Digiday reports that Amazon is working on an identifier of its own that would be available through its DSP and to outside publishers through its supply-side ad tech division. It’s not clear exactly when an... Continue reading »
by AdExchanger // June 2nd, 2021 //
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Google Nears Antitrust Settlement In France; Opera Ads Sees 130% Uptick In Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. French Connection Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising. The settlement will likely include a fine and require Google to make some operational changes, The Wall Street... Continue reading »
by AdExchanger // June 1st, 2021 //
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Attribution Players Risk Apple’s Wrath During ATT ‘Grace Period’; MDC-Stagwell Merger Hits Snag

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grace (Period) Under Fire Everyone knows that fingerprinting on iOS 14 is about as kosher as a strip of bacon on a piece of gefilte fish … right? Although Apple’s AppTrackingTransparency framework explicitly prohibits the use of fingerprinting, some of the largest mobile measurement... Continue reading »
by AdExchanger // May 28th, 2021 //
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Amazon To Buy MGM Studios; Antitrust Pressure Looms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Player Can Amazon get any bigger? Per CNBC, the planned acquisition of MGM Studios for $8.45 billion marks the company’s boldest move yet into the entertainment industry and is expected to turbocharge its streaming ambitions. The deal gives Amazon access to MGM’s huge... Continue reading »
by AdExchanger // May 27th, 2021 //
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Upfronts Predicted To Bounce Back; Google Faces Second Antitrust Suit In Germany

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others... Continue reading »
by AdExchanger // May 26th, 2021 //
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TikTok Radio Aims To Attract Gen Z; Facebook Says ‘Regulation Is Overdue’

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Serious Music Move over, Howard Stern. SiriusXM is trying to attract younger listeners with the launch of a TikTok music channel called (you guessed it) TikTok Radio. The service will broadcast trending music through the SiriusXM app, browsers and connected devices. Sirius – which... Continue reading »
by AdExchanger // May 25th, 2021 //
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