• Programmatic I/O New York//
  • Top 50 Programmatic Power Players//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»

» AdExchanger

Staff Writer

Articles by Staff

Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts.  In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly… Continue reading »
by AdExchanger // June 22nd, 2022 //
»
Snapchat Tests Subs To Make Up Lost iOS Ad Revenue; Big Things Come In Short Packages

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus …  Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro… Continue reading »
by AdExchanger // June 21st, 2022 //
»
Must Hospitals Rethink The Meta Pixel?; Reddit Taps DoubleVerify As Brand Safety Go-To

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending protected data in Meta site tags?  The Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason… Continue reading »
by AdExchanger // June 17th, 2022 //
»
Nielsen Still Trying To Reach (The) ONE; Apple Flexes Its Cash Advantage

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet stretch, Nielsen has new details on Nielsen ONE, its cross-device, cross-channel video rating product that began alpha tests last December.  But Nielsen ONE isn’t slated to be generally available until 2024, and alternate currency providers… Continue reading »
by AdExchanger // June 16th, 2022 //
»
The Long Arc Of WaPo Revenue Leans Toward SaaS; Google Comes To Grips With More Chaos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mix Of Arc And Science Arc XP, The Washington Post’s subscription software publisher monetization business, has had outside sales interest in the low nine figures, Axios reports, if it were to spin off the business. But the Post isn’t interested.  “I personally think… Continue reading »
by AdExchanger // June 15th, 2022 //
»
Whoa! Is Third-Party YouTube Advertising Back?; Peaches And Crea … tive Automation M&A Spree

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s $18 Billion Offer Almost exactly one year ago, the EU began an antitrust inquiry into whether Google restricts access to the cross-site web and app data it uses to benefit its own products. Specifically, the European Commission examined how Google forces advertisers… Continue reading »
by AdExchanger // June 14th, 2022 //
»
Google Performance Max Will Eat The World; Subscribe And Stay (Pretty Please)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the most important name in ad tech that many people in ad tech have never heard of (unless you read this newsletter, of course).  PMax, as the cool kids call it, is Google’s new optimization product.… Continue reading »
by AdExchanger // June 13th, 2022 //
»
Why Babylist Is One Of The Most Interesting Ecomm Plays; Check My Ads Sets Its Sights On Fox

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Baby Steps Babylist began as a registry to combine a gift registry and services (like helping new parents by arranging dog walks) with an affiliate revenue model. Although the approach worked well, 85% of Babylist’s sales went to a single retail partner, CEO… Continue reading »
by AdExchanger // June 10th, 2022 //
»
Roku Stars In The Pre-Cannes Gossip; Don’t Sleep On Automattic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Ro’ Roku insiders are abuzz about a potential acquisition by Netflix, Insider reports.  There’s no firm reporting of a deal, or even of negotiations. But two employees say Roku abruptly closed the trading window to sell vested stock. That kind of trading… Continue reading »
by AdExchanger // June 9th, 2022 //
»
Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »
by AdExchanger // June 8th, 2022 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy
  • AdExplainer: What Are The Different Types Of Video Game Ads?
  • Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder
  • Five Reasons Why Ad Networks Just Won’t Die
  • EU Officially Passes The DSA And DMA; Will Social Shopping Ever Become A Thing?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved