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AdExchanger
Articles By AdExchanger
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Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers
Google’s Spirit Airlines data stockpile is feeding AI; ChatGPT’s advertiser switcheroo; and X’s rage-baiting isn’t the engagement signal advertisers are looking for.
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Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads
Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace.
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Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market.
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Take It To The Street; The Fossilized Web
Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros.
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Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the “hydration-break” ad monetization seen in this year’s World Cup.
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A Bon Viant; The End Of Indie Middleware
Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots.
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Spotify Skips The Ads; Linear Loses Out On The Upfronts
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.
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VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising.
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ChatGPT Ads Are Here. Now Comes the Hard Part.
Mary Gabrielyan, Chief Strategy Officer at AI Digital, discusses what OpenAI’s move into advertising means for marketers.
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WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses
WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game.
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A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney
Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag.
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Barely Scraping The Surface; BMW Did What Now?
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers.
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Ad Agency Holdcos, But Minus The Ads; Creators In Brief
Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.
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Tokenizing Tokens; In OpenAI We Trust?
Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns.
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Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing […]
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Leveling Up With Show-Level Data; Step Outside The Box
Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and Meta and Google can develop AI ads without even a prompt.
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The Sheep That Bit Back; Apple’s Buying The Cheap Soap
Eyewear company Blacksheep claims that Google replaced its site with a lookalike domain that led to an error page, causing the brand to lose its position in organic search.
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Standing On Principal; Google Ads Gets A Security Update
Some holdcos will pay AI costs in exchange for principal inventory commitments; Google will require Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.
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Maximum Performance, Minimum Effort; A Fix For Overfrequency?
Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot.
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TV For Free?; Retail Media Goes Wholesale
Paramount+, unlike Netflix, announces a subscription-free option; Havas announces plans to go AI-first; and Faire’s Promoted Listings platform targets wholesalers, rather than individual customers.
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Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up?
Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.
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Disney And Ketchup, Together At Last; The True Cost Of Better Ads
Kraft Heinz’s deal with Disney represents a food marketing trend; how buying location data is a legal loophole for the government; analysts rain on OpenAI’s ad parade.
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A New Code For Countering Ad Fraud; The GLP-1 Food Market Correction
The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its end.
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Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple
Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content.
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Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments
Google has to hand over some of its AI features to competitors; when LLMs will (or won’t) be critical; and publishers are productizing GEO offerings.
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PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video
Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren’t thrilled with TikTok Shop’s AI-generated shoppable videos.
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Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply
Megaphone becoming part of Spotify’s Ad Server impacts campaign setups; IAB finds 43% of buyers have little confidence in CTV ad supply quality; and Netflix’s ad-filled MLB Home Run Derby broadcast gets panned.
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Meta’s Slop Problem; What’s A Media Buyer To Do?
Meta’s AI creative products still need work; the role of humans in agentic media buying; and how Vizio TV owners can opt out of sharing data with Walmart.
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Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK)
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images.
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Intuit’s Shape-Shifting Media; OpenAI Studies Abroad
Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on gambling.