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AdExchanger
Articles By AdExchanger
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Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad
Why retail partnerships are so popular; advertisers aren’t satisfied with OpenAI’s ad measurement; and how US tax dollars ended up going toward pro-Trump ads.
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Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle
Inside Google’s pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem.
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Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and true value over fee-cutting.
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AppLovin Vs. Unity; Big Tech Is All About Creators
AppLovin sues Unity over data leakage; Meta’s creator business faces an uphill battle in competing with YouTube; and AI search wrongly blames Converse’s old CMO for its current ad controversy.
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The Industry's Best Honored At The 2026 AdExchanger Awards Gala
New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […]
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Feeding On Vertical Video; Trying To Make Muse Happen
Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta’s Muse shows the danger of blindly trusting AI agents.
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Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right
Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald’s launches a media network.
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Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship)
How legit is “annualized revenue run rate” as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.
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Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […]
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More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead
The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.
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No More Ad-Free Magic Kingdom; What’s The Price?
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues.
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Oh My God, He Admit It; Skins In The Game
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.
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Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.
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AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees
Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]
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Paying The Past To Buy The Future; Will Microsoft Finally Do In-Game Ad Insertion?
Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions.
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Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two
Sports leagues swimming in gambling ads cry foul over their players being harassed by gamblers; news publishers consider pivoting to bot audiences; how AI agents are already ruining the web.
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Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process
Google tests out a “pay per value” AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.
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Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue
McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.
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The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM
The IAB raises its forecast for ad spend growth; Google continues to develop Meridian, its open-source MMM tool; and Partiful is still learning how to monetize.
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Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat
Shunned by streamers, cable news builds its own app bundles; Grindr pays $35 million to settle a UK lawsuit over selling data to advertisers; and LG TVs can be hacked to record audio.
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Keeping AI Costs In Check; Selling Your Data To The Highest Bidder
AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads.
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Who's Ready For Multimedia TikTok Comments?; AI Ads For AI Shows
TikTok users can now include polls and videos in comments; vertical video app Shortical introduces AI ads; and Meta’s upcoming personal agent may cause more problems than solutions.
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The Trouble With AI Mania; Show Me The Receipts
AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.
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The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads
The FTC sues Amazon, alleging ad auction manipulation; some agencies are hyping that their ads are made by humans; and more people are paying for ad-free streaming.
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LLMs, Meet The DSA; The Social Media Controversy Continues
ChatGPT, Reddit and Roblox are big enough to be subject to the European Union’s Digital Services Act. And: The world considers social media bans for users under 16.
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How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” Its Own Specialty?
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet.
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Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic
Reuters wraps its series on Meta’s shrinking headcount; The Trade Desk has a new centralized AI interface; and USA Today Co. will restructure its content for bots.
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Niche Streamers Cash In On AI Training Data Deals; Sports Leagues Play Hardball With Nielsen
This documentary streamer found new life as an AI trainer; the NFL is taking public shots at Nielsen, but is it a negotiating tactic?; and Nielsen’s new focus on 18+ audiences dings streaming viewership.
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AdExchanger Announces Finalists for the 2026 AdExchanger Awards
New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies […]
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The Driverless Advertising Revolution; Walk A Mile In My Crocs
The potential for ads in robotaxis; Crocs is back to seeing year-over-year growth; and ad-free streaming tiers continue to grow more expensive.