AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Why Seedtag Is Betting on Neuro-Contextual Advertising
Seedtag CEO Brian Gleason joins Inside the Stack to explain contextual’s resurgence and how neuro-contextual AI shifts the focus from keywords to emotion and environment.
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Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine
Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.
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The Attribution Goldilocks Problem; Video Is No Escape Pod
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
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Coca-Cola Goes From Studio To Social; More Like ‘Netpodz’
Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.
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Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.
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Disco Is So Back; Bippity Boppity Slop!
Google’s AI browser opens relevant tabs for you; Disney-owned characters are now featured on Sora; and Google’s AI Max for Search gets lackluster feedback.
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YouTube TV’s Skinny Bundle; From Substack To Adstack
YouTube TV launches new skinny TV bundles; anti-ad Substack is testing ads; Google strikes new publisher licensing deals to feed its AI.
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The Price Isn’t Always Right; AI Companies Start Raising Standards
Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.
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Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.
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When News Becomes Entertainment; Check That Off The List
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of).
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A Meta Success; From Paradise To Ad Placements
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
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AI Mode, Activate; The Trade Desk Bends On Agency Incentives
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube.
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Unlocking the Power of In-Store Retail Media with Grocery TV’s Marlow Nickell
Grocery TV’s Marlow Nickell joins AdExchanger’s Inside the Stack to explain why in-store retail media is “inevitable” and what brands miss when they overlook the shelf.
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Nowhere To Go But Up; Rolling Out The (Code) Red Carpet
Newsweek launches an AI-powered homepage to offset traffic losses from AI search; OpenAI pulls an emergency pivot back to focusing on ChatGPT; and copycats dilute the impact of Spotify Wrapped.
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Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms
Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads.
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Is Enshittification Really Such A Bad Thing?; The Android Beta Reveal
Can more ads be better?; Speaking of, ChatGPT’s Android beta code reveals a looming ad business; The web’s new puppy dogs.
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Daily Mail Launches A Social Media Agency; AI Eats The Food Blogs’ Lunch
DMG Media has a new social-focused agency services biz; AI search and AI slop sites are cannibalizing recipe sites; and a new TikTok trend blasts brands for not delivering free stuff they didn’t promise.
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TJX Wins Without An RMN; Unlearning To Crawl
Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.
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Trying To Make Kokai Happen; EU Readies GDPR Changes
The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?
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From Creators To Haters; BidSwitch Says ‘No More Free Scrapes’
After pulling back on moderation, Instagram gets flooded with antisemites; BidSwitch builds a programmatic way for AI bots to pay to crawl websites; and nearly half of Gen Z dislikes AI content.
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What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
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AI Search Tools Face Monetization Crunch; And So Does Kids Content
There’s no magic bullet for AI search optimization; how kids’ media monetizes outside of YouTube; and hey, whatever happened to the TikTok ban?
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Havas Says Let’s ‘Have Us’ WPP; GDPR You Kidding Me
Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.
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Winning In The Privacy Biz; Monopoly Money
OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.
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Isn’t It Gross; API, A Pain In …
Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.
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A Kick In The Back Over Kickbacks; The New Jolta Media
A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise.
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Braving The Elements; How Will The Agents Be Paid?
Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both brands and publishers.
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The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads
The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers.
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Hold On, Holdcos; Rags To Riches
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.