AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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It’s Official, AI Search Tanks Traffic; Tariffs Threaten The Temu Gravy Train
Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.
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Publicis Doesn’t Mind Being Dethroned; Whether It’s The Cloud Or Ads, It’s All Just Google
Publicis looks to capitalize on potential fallout from the Omnicom/IPG merger; Google Cloud is seeing an influx of ad sales talent; and Spotify advises investors to be patient with its growing programmatic ads biz.
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Paramount And Nielsen Get Back Together; The Clicks Aren’t Coming
Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert less.
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Everything’s An Ad Network, Even Web3; The Myth Of Brand Safety
Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth?
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A New Kind Of Car Lease; They’ll Never Stop Coming For Sesame Street
Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an investigation into NPR and PBS.
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MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year
Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.
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Cohen On A Prediction Tear; Scraping The Local Yokels
The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.
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Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings
Things aren’t going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid.
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Threads, Meet Ads; Everyone, Meet Edits
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut.
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What Even Is Madison Avenue?; Next Up: Airport RMNs
Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks.
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P&G Is All-In On R&D; TikTok Competitors Court Brands With New Incentives
P&G pumps the brakes on paid media and turns to product innovation to drive growth; with TikTok’s fate unclear, Snap and Reddit offer credits for new advertisers; and brands are following news audiences and journalists to Substack.
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Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads
Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities.
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What’s In Store For Data; Tick Tock On The Clock
Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.
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AI Slop Spoofs Popular Sports Sites; News Faces Yet Another Pivot to Video
AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future.
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Ask ChatGPT When The Price Goes Up; Revealing Insights Into The Creator Economy
AI chatbots entice users into subscriptions with free trials; non-pornographic content creators are raking in ad bucks on PornHub; and the US TikTok ban has Americans flocking to other China-based apps.
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Spinning The Wheel; Criteo Has A New CEO
Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates
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Publicly Funded Social Media Roads; Good SSPs Get Treats
Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen.
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Tick Tock, TikTok; Out Of The Game
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
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Amazon Launches Retail Ad-Tech-As-A-Service; Playing Fact-Checker Chess
Amazon Ads has a new product called Amazon Retail Ad Service – which is notable because it licenses Amazon ad tech to other retailers.
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Fighting RMN Fragmentation; TikTok’s Fate Hangs In The Balance
Two startups team up to help brands target TV viewers based on what – and where – they buy. Meanwhile, TikTok remains in will-they-won’t-they purgatory.
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Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.
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Why CTV Wants To Go Small; Google Display & Video – & Streaming?
During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads.
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Meta’s Shady Characters; Apple’s Shady Recordings
Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.
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New Year, Next Gear; News You Can’t Use
Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025.
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Grocery Retail Media Networks Are Evolving – Here’s How And Why
As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers.
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Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The ‘Forgotten Middle’
Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. That’s according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online […]
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Start Your AI Search Engines; Instagram = Insta-Growth
Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.
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What You Looking At, Chief?; Copycat Cases
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.
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Fun And Games Until Someone Loses; Forbes Fires Freelancers, Blames Google
Sports betting comes under fire over dubious ad claims and problematic targeting; Forbes says Google’s SEO crackdown on affiliate marketing caused it to cut freelancers; and SCOTUS takes on the TikTok case.
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Office Depot Sued Over Bogus Sale Prices; Will Marketers Ever Admit That YouTube Is TV?
A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.