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AdExchanger
Articles By Staff
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NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along?
In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.
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Pour One Out For CrowdTangle; Can Reddit Capture Its Own Value?
In today’s newsletter: Meta will shutter news benchmarking service CrowdTangle; Reddit rolls out a new ad format to monetize its user activity; and the ANA readies a report analyzing the programmatic supply chain.
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The Complexity Of Carriage Rights; Snap’s Scale Problem
In today’s newsletter: MiQ’s Lara Koenig takes the stage at CTV Connect to talk about what’s next for programmatic CTV; Snap can’t compete because it lacks scale; and TikTok faces a potential ban (again).
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Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard
In today’s newsletter: Criteo invests heavily in the Privacy Sandbox; the open web is not too big to fail; and Amazon aims to grow its ad business to rival Google’s and Meta’s.
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Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better
In today’s newsletter: Apple adopts the owned-and-operated model for its ad platform; the banality of click farming; and how consumers and businesses alike are getting squeezed on data storage costs.
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The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze
In today’s newsletter: Under DMA’s gatekeeper rules, Apple reinstates Epic Games’ developer account one day after it suspended it; brands are building first-party-data-based walled gardens to weather cookie deprecation; and Kevel raises $23 million.
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The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name
In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
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Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now
In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.
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The DSP-To-CTV Pipeline; Getting A 360-Degree View
In today’s newsletter: Viant sees double-digit CTV growth powered largely by direct deals; Target launches a new paid membership program; YouTube makes a bid to compete with TikTok on video editing.
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Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?
In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
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The Trade Desk’s Challenge – Make UID2 Work; OpenRTB Survives One Suit
In today’s newsletter: Can The Trade Desk make UID2 happen?; IAB Tech Lab weathers a European legal challenge to OpenRTB, but the TCF’s fate remains undecided; and Meta removes the Facebook News tab in the US and Australia.
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The News In Europe Sues Google; Are IP Addresses Worth Saving?
In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
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How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?
In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
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Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse
In today’s newsletter: Google agrees to placement-level reporting across its Google Search Partners network; how an explosion of ads is ruining the internet; and Google pays publishers to test an unreleased generative AI tool.
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Temu Trouble; How Audience Data Is Reshaping The Upfronts
In today’s newsletter: Can Etsy and Wayfair compete against Temu?; audience data dominates the TV upfronts; the FTC sues to block the Kroger/Albertsons deal.
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Meta’s “Other” Business; For Google, It’s Reddit, Set, Go!
In today’s newsletter: Meta’s growing “other” revenue; charting the depths of Reddit and Google’s new partnership; and TikTok’s ecommerce biz doubles down on influencers.
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Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast
In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.
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Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe)
In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.
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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
In today’s newsletter: The New York Times is rolling out a generative AI ad product; the current state of adoption of Apple’s SKAdNetwork 4; Google seeks explicit consent for retargeting and personalization in the EU.
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How Facebook Profits From Overspending Errors; And, Speaking Of … (Hi, Google)
In today’s newsletter: Meta’s black box optimization features gobble ad budgets once again; Google’s DV360 also overcharges for impressions; and Apple disables progressive web apps in Europe.
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Meta And Apple Battle It Out; Nielsen Holds Its Ground Against Competition
In today’s newsletter: The simmering tension between Apple and Meta keeps growing; Nielsen panels have staying power; Temu’s Super Bowl play probably won’t pay off.
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What’s Behind Big Platform Partnerships?; Walmart's Vizio Vision
In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.
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Can (And Should) Programmatic Be Fixed?; SP500+, It’s Not The S&P Or Another ‘Plus’
In today’s newsletter: could an open-source website template fix programmatic advertising?; The Trade Desk’s new tool for targeting only the top 500 sites; and some of Apple and Microsoft’s services won’t fall under DMA regulation.
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TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet
In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.
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You Bought It, But Don’t Own It; The News On No More News
In today’s newsletter: Users’ rare anime collections disappear as Sony consolidates Funimation and Crunchyroll; Instagram and Threads stop promoting political content; and why Fortnite is winning the metaverse.
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MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)
In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.
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Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance
In today’s newsletter: Uber, the New York Times and Roblox all have ads businesses, but in different flavors; Disney, Fox and Warner Bros. Discovery plan to launch a sports streaming service; and Amazon gets introspective in response to competition from Temu, Shein and TikTok.
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YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […]
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The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation
In today’s newsletter: The FTC is suing Kochava (again); marketers are complacent about third-party cookie deprecation; and Publicis Health pays the piper for its role in the opioid epidemic.
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Nielsen Sues VideoAmp; Rembrand Dials Up Product Placements
In today’s newsletter: Nielsen sues VideoAmp alleging patent infringement; Rembrand’s virtual product placements hit social media; and the MOW, CMA and publishers cry foul over the Chrome Privacy Sandbox’s Related Website Sets.