AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated.
Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized.
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Where To Begin?; Adthropic vs. AdGPT
It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be.
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TV Ad Growth Isn’t Always FAST; OpenAI’s First-Mover Disadvantage
Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney and NBCUniversal, it lacks lucrative sports rights that help drive viewership. What Fox does have, though, is Fox News. Roughly […]
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As The Economy Goes, So Does Ad Spend; Microsoft AI Plays Nice With Pubs
Big Tech seems overconfident their ad revenue growth isn’t tied to the economy; Microsoft AI launches a publisher licensing program; and the unique security vulnerabilities of Moltbook’s social media for AI bots.
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Hold My Holdco; When Growth Goes Down
Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.
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The Three-Letter Acronym From Hell; Streaming The Hits
ICE is going ad tech; Streaming television is more original than ever; and YouTube wants to keep all its data to itself.
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Cadent Gets Direct; Curating YouTube, Netflix-Style
All of Cadent’s SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.
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AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.
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When Performance Brands Invade TV; Subscription Conniptions
Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook and WhatsApp; and Yahoo enters the crowded AI search market.
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WaPo’s Woes; TTD’s C-Suite Turnover
Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now.
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TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse
Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider?
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Can I Help You Find Something?; The Streaming Fortress Prison
PayPal announced plans to acquire Cymbio, a startup that helps brands improve their presence in AI searches. Plus: Hollywood seems to have forgotten how to do good movie marketing.
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AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count
Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.
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Can Amazon Be Luxurious?; The Declaration Of Dependence
Retailers court luxury goods to compete with Amazon; indie agency Tombras acquires Opinionated; and talk of an AI bubble dominates discussion at Davos.
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OpenAI Opens The Box; And BBC Opens Up To YouTube Ads
Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get to grading their own homework.
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Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads
A Google divestiture is still in the cards; the IAB’s new framework lays out exactly when to disclose use of AI; and Hershey’s doubles down on marketing.
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Consumers And Brands Crave The Human Touch; Google Gets Sued (Again)
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships.
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AdMonsters Joins Sister Brand AdExchanger
AdMonsters joins its sister brand AdExchanger, strengthening its position as the leading platform for the ad tech, publisher and ad ops community.
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The Great Metaverse Reversal; Netflix Grows The Catalogue
Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.
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What’s The Protocol?; It Might Be Time For X To See Itself Out
Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.
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Who Would Grab The Live Wire?; AI, AI Everywhere
Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos. But Ad Age also reports that Publicis execs were “exploring” the idea […]
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Amazon Strives For Streaming Ad Dominance; Everything But The Media
Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.
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Shoulda Called It ‘Omni-scient’; Google’s Core Tremors
Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.
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In The AI Of The Beholder; Expanding The Sphere Of Influence
Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across […]
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AdExchanger Launches Programmatic AI, Expanding Its Leadership In Intelligent Media
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.
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Be-wear More Ad Networks!; CES Is Much Ado About AI
Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]
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ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era
ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act.
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Comic: This Is Our Year
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!
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Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Tatari’s Benjamin Heaton explains why signal loss and privacy shifts are reshaping how TV campaigns, and how it can be fixed.
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The Pivot To Ecommerce Hits A Wall; Is Salesforce Walking Back Its Agentic AI Pitch?
Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.