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AdExchanger
Articles By AdExchanger
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Disowned And Unoperated Media; Looting Plunder From Pro Sports
Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.
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The Peacock Escapes The Zoo; Right From The Wren’s Beak
Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup Whatnot bets on livestreamed shopping.
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They Look Like Ants From Up Here; Watch Out For Confused Creators
Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.
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The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating
Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World Cup game.
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Things Are About To Get Hollyweird; Facts And Phantasms
The Tech Revolution Will Be Televised Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own streaming platforms, and tech companies produce their own films and shows. Unfortunately, a showdown between Hollywood […]
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Ad-mazon Does It Again; AI-Funded PACs Dominate Midterm Ad Spend
Amazon’s Alexa gets voice-activated shopping assistant ads; AI-affiliated Super PACs are the big spenders this midterms; and P&G throws cold water on the agency “one-stop shop” model.
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All Aboard On AppsFlyer; When TV Content Looks Like Commercials
Everyone’s investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to hop on the TV bandwagon.
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Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.
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Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle
There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.
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Open For Business; Maybe Television Was Really YouTube All Along
Where will OpenAI put its ads?; YouTube may or may not be considered TV; and Uber and Lyft deals really are too good to be true.
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DOJ Divided Over Paramount’s WBD Deal; M&A Is So Back
Some DOJ staffers wanted to challenge the Paramount/WBD merger on antitrust grounds; ad tech M&A is poised to pick up; and social media marketers want to normalize controversial clipping.
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Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars
A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising.
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Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go?
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power.
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Publisher Problems, DSP Solutions; Who’s Tagging Out?
Viant creates a direct pipeline between its DSP and media companies; Google and TTD won’t renew their TAG accreditations; and OpenAI may lower the cost of tokens.
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Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]
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A Spoonful Of Sugar; The New Bot Drawbridge
Bending Spoons bets on the old web; more publishers start blocking bot scrapers by default; and Apple introduces app bundles.
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Don’t Hate, Communicate; Trading Up And Out
Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated RFP budgets.
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YouTube Doubles Down On AI Tools; Social Media Ad Scams Take The Cup
YouTube’s remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.
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Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics
ChatGPT’s ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console
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AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media
Search and web traffic is getting replaced by AI, so earned media placements don’t quite look the same. Plus: More scrutiny on principal media.
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Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3
Amazon has third parties selling some of its ad inventory; Scope3 selling Adloox to Peer39 suggests sustainability is out; and “fabric” is the new AI-related buzzword for ad tech.
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Meta’s Customer Disservice Bots; Paying For Performance
Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much.
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The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing
TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze.
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Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.
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Sir Martin Funds A CTV Platform; Neutral On Neutrality
Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.
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The Endless Clone Wars; DTC Might Grow Up In Court
Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech middlemen.
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Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe)
Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product.
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Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue
Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren’t prioritizing pageviews anymore.
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Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name
AI can’t handle complex media plans; Retail media lands under the CMO; Airbnb flirts with ads, cautiously.
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Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself
Consumer trust in AI search is growing; “containerization” is the new ad industry buzzword; and publisher collectives fight back against AI.