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»google

Supply Chain Shortage Hitting Ad Industry Hard; Google Bans Climate Change Misinformation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deliver Or Delay The global supply chain crunch is hitting the ad industry, even before the Q4 holiday shopping season moves into high gear. Brands and their creative and media agencies plan campaigns months or a year ahead. But those campaign rollouts are being... Continue reading »
by AdExchanger // October 11th, 2021 //
»
The Dirty Little Secret About Media’s Digital Supply Chain (And What You Can Do About It)

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too... Continue reading »
by AdExchanger Guest Columnist // October 8th, 2021 //
»
Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period... Continue reading »
by AdExchanger // October 8th, 2021 //
»
AdSense First Price
Google Switches AdSense To A First-Price Auction

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a first-price auction. Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that... Continue reading »
by Sarah Sluis // October 7th, 2021 //
»
The CDP Wars Get Bigger; All Eyes Are On Android's EU Appeal

Begun, The CDP Wars Have The CDP startup mParticle raised $150 million, bringing its total fundraising to $272 million. mParticle is valued at $800 million, Business Insider reports. The valuation is a smidge short of the billion-dollar club – an arbitrary benchmark, though the CDPs Amperity, Tealium and Segment all recently reached unicorn status. mParticle... Continue reading »
by AdExchanger // October 6th, 2021 //
»
Comic: “The power of data-driven attribution compels you!”

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // October 1st, 2021 //
»
Google's Latest Salvo Against Antitrust Claims; TikTok Inks Deal With DoubleVerify, IAS

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the... Continue reading »
by AdExchanger // September 29th, 2021 //
»
TikTok Reaches A Billion Monthly Active Users; NBCU’s Beef With YouTube TV Heats Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims in a blog post to have one billion monthly active users around the world. For comparison, Snapchat passed half a billion monthly users in May, while Pinterest and Twitter reported 454 million and 330 million... Continue reading »
by AdExchanger // September 28th, 2021 //
»
Google Eyes Search Deals With Instagram And TikTok; Streaming Wars May Benefit Social Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube.... Continue reading »
by AdExchanger // September 27th, 2021 //
»
Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend... Continue reading »
by AdExchanger // September 22nd, 2021 //
»
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