A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem. This week, we reprint a cartoon from 2013 that’s highly relevant today…
Comic: Santa’s Last Cookies
By 
Nate Neal
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How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on?
Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August
The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.
Taking A Look At Tuple, A New Entrant To The Ossified DSP Market
Tuple is entering the DSP market at a strange and tense moment for third-party ad tech. “There’s just so much animosity” between the programmatic buy and sell sides, says Founder and CEO Doug Lauretano.
PODCAST: The Big Story
AppLovin’s Play To Reach Non-Gaming Advertisers
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.
Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check
AI can help make media buying more efficient. But it’ll take some more time before AI agents are a seamless part of the modern media buying process, says Goodway Group’s Andrea Kwiatek, director of strategic partnerships.
