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»CORE ID

Pubfinity’s Big Cookieless Plans For In-Game Ads

Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. When Microsoft made the decision to discontinue its ad monetization SDK for games carried in its app store back in 2020, Pubfinity Founder and CEO Sam Kaufmann saw an opportunity to facilitate in-game advertising. Kaufmann co-founded Random Salad… Continue reading »

by Anthony Vargas // March 15th, 2022 //
»
epsilon
How Epsilon Is Future-Proofing For The Loss Of Online Identifiers

Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as… Continue reading »

by Alison Weissbrot // September 14th, 2020 //
»
 

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