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»Rishad Tobaccowala

The Leadership Challenge

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe. Today, leaders are more challenged than they have ever been, with many of the next generations skeptical of our capabilities, integrity and... Continue reading »
by AdExchanger // August 6th, 2019 //
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Podcast: Too Much Power

Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that? The presiding view has been that monopolies don’t matter as long as the consumer is better off, according to Rishad Tobaccowala, chief growth officer at Publicis Groupe. “All of us get these platforms for free,” he says... Continue reading »
by Zach Rodgers // May 1st, 2019 //
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Kraft-Heinz’s $15B Write-Down Shows Why Marketing Still Matters

Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term growth. “It indicates investment in innovation and branding is essential,” said Martin Sorrell, CEO of S4 Capital. “In addition to being frugal, you have to invest in product or service innovation and marketing. You’re throwing... Continue reading »
by Alison Weissbrot // February 27th, 2019 //
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If Marketers Withheld Cash, The Industry Would Change (And There Might Be Less Crap)

The Association of National Advertisers voted “transparency” as 2016’s marketing word of the year. Although this year is still young, “crap” is shaping up to be 2017’s word. “The reason why so much of digital marketing doesn’t work is because it’s basically crap optimized on crap,” Rishad Tobaccowala, strategy and growth officer at Publicis, said... Continue reading »
by Allison Schiff // February 8th, 2017 //
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CRO Laura Desmond Leaves Publicis Groupe, Rishad Tobaccowala To Take Over

After a six-month sabbatical, Chief Revenue Officer Laura Desmond will leave Publicis Groupe due to a family health emergency, the company announced Thursday. (Press release) Desmond’s term with the organization will end on Dec. 31. Rishad Tobaccowala, the holding company’s chief strategy and growth officer who performed Desmond’s responsibilities during the sabbatical, will continue executing... Continue reading »
by Alison Weissbrot // October 27th, 2016 //
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Digital Stars Rise At Publicis Groupe, VivaKi Bifurcated

The first half of 2014 was sobering, to put it mildly, for Publicis Groupe and its CEO, Maurice Levy. In the wake of the holding company's failed megamerger with Omnicom Group and its weak second-quarter earnings report, Levy needs to show digital strength. Some structural changes announced Tuesday may help it do that. Among the... Continue reading »
by Zach Rodgers // September 16th, 2014 //
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Will The Agency Business Survive? Look To 'Flying Cockroaches' As The Model

If you're attending an ad industry conference, it's a safe bet you're going to hear a lot of cheerleadering and hyperbole about how great things are. And while there are any number of ardent defenders for the ad agency model out there, few could muster a level of encouragement as spirited as the one laid... Continue reading »
by David Kaplan // March 12th, 2013 //
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