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»Tatari

There’s (Finally) A Marketer Case Study For Unified ID 2.0

The Trade Desk spent the last year and a half signing up a host of partners to support the Unified ID 2.0 program – but none of that means much without getting brand marketers involved. Most of UID2’s supporters so far have been ad tech companies and online publishers, which makes sense. Ad tech players don’t... Continue reading »
by James Hercher // November 1st, 2021 //
»
Todd Gordon Tatari
You Don't Need To Target Individuals To Drive Performance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Gordon, VP of Client Development at Tatari. The industry is busily debating the implications of the loss of online identifiers due to actions by Google and Apple – but... Continue reading »
by AdExchanger Guest Columnist // May 14th, 2021 //
»
Vicky Chang headshot
Upfront Avoidance Should Be NBD To Shrewd TV Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Vicky Chang, director of media buying and planning at Tatari. The TV industry was undergoing a sea change before the pandemic. Now, the future is even less clear. Viewership is up, but it’s buoyed... Continue reading »
by AdExchanger // October 8th, 2020 //
»
What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers

Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad... Continue reading »
by Alison Weissbrot // September 2nd, 2020 //
»
Why Facebook Boycott Dollars Should Head To CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Facebook has largely weathered most of its criticism unscathed. Since the Cambridge Analytica scandal in 2018, Facebook’s user base has ballooned to 2.6 billion monthly actives and the stock price is... Continue reading »
by AdExchanger // July 13th, 2020 //
»
How TV Advertisers Can Prepare For The 2020 Election Cycle

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. With the 2020 presidential election only a few months away, it is time for advertisers to take stock and bake the usual inventory tightness into their media... Continue reading »
by AdExchanger // May 26th, 2020 //
»
How to Elevate Your Streaming TV Campaign with Higher Quality Impressions

This article is sponsored by Tatari. OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing. As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a... Continue reading »
by AdExchanger Content Studio // April 8th, 2020 //
»
Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder... Continue reading »
by Alison Weissbrot // October 25th, 2019 //
»
Philip Inghelbrecht headshot
TV Device Graphs Are Not (Yet) Ready For Prime Time

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Until recently, television was considered an offline medium. Not anymore. Thanks to automatic content recognition technology and the shift to streaming TV, whether mobile, PC or connected... Continue reading »
by AdExchanger // October 3rd, 2019 //
»
Why Tatari Thinks Smarter Buying And Brands Will Reshape TV Agencies

Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data strategies. Now those same companies are bringing a new mindset to television. “It can be a bit scary, because in Silicon Valley, TV ads often stand for wasted spend,” said Philip Inghelbrecht, co-founder and CEO... Continue reading »
by James Hercher // April 11th, 2019 //
»
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