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»Tatari

Why Facebook Boycott Dollars Should Head To CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Facebook has largely weathered most of its criticism unscathed. Since the Cambridge Analytica scandal in 2018, Facebook’s user base has ballooned to 2.6 billion monthly actives and the stock price is... Continue reading »
by AdExchanger // July 13th, 2020 //
»
How TV Advertisers Can Prepare For The 2020 Election Cycle

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. With the 2020 presidential election only a few months away, it is time for advertisers to take stock and bake the usual inventory tightness into their media... Continue reading »
by AdExchanger // May 26th, 2020 //
»
How to Elevate Your Streaming TV Campaign with Higher Quality Impressions

This article is sponsored by Tatari. OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing. As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a... Continue reading »
by AdExchanger Content Studio // April 8th, 2020 //
»
Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder... Continue reading »
by Alison Weissbrot // October 25th, 2019 //
»
Philip Inghelbrecht headshot
TV Device Graphs Are Not (Yet) Ready For Prime Time

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Until recently, television was considered an offline medium. Not anymore. Thanks to automatic content recognition technology and the shift to streaming TV, whether mobile, PC or connected... Continue reading »
by AdExchanger // October 3rd, 2019 //
»
Why Tatari Thinks Smarter Buying And Brands Will Reshape TV Agencies

Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data strategies. Now those same companies are bringing a new mindset to television. “It can be a bit scary, because in Silicon Valley, TV ads often stand for wasted spend,” said Philip Inghelbrecht, co-founder and CEO... Continue reading »
by James Hercher // April 11th, 2019 //
»
Connected TV And Cable TV: Same But Different

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. The march of over-the-top (OTT) and connected TV (CTV) has been unstoppable. The number of OTT and CTV viewers in the US will soon surpass 200 million, or... Continue reading »
by AdExchanger // October 1st, 2018 //
»
TV Advertising Measurement: Two Steps Forward, One Step Back

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV has mostly been measured through a baseline and lift model. It is a framework that works well for linear TV, since many people watch the... Continue reading »
by AdExchanger // May 10th, 2018 //
»
When Should Brands Choose TV Advertising?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Advertisers often wonder when it is the right time to move into TV advertising. Sadly, many wonder if TV even makes sense because of its reputation as... Continue reading »
by AdExchanger // April 9th, 2018 //
»
A Cure For Bipolarity In TV Advertising: Driving Direct Response And Brand Within A TV Ad Campaign

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV advertising campaigns have been bucketed in two groups: They are either direct-response (DR) or branding campaigns. The general opinion is that campaigns must exclusively belong... Continue reading »
by AdExchanger // March 5th, 2018 //
»
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