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»Brian Lesser

Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
»
InfoSum Clinches $65M In Funding; Outbrain Holds First Earnings Since IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor… Continue reading »
by AdExchanger // August 18th, 2021 //
»
The Big Story: Rolling With The Punches

It feels a tad early to be buying pumpkin spice lattes (even though you apparently can). But one thing it’s definitely not too early to do? Get ready for Apple’s IDFA changes in iOS 14. And even the biggies need to prepare. Last week, Facebook got very vocal about its plans, which involve not collecting… Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
xandr
Fall From Grace: AT&T Explores Sale Of Ad Tech Unit Xandr

AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash… Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman

InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian, ITV and AT&T’s Xandr, where Lesser… Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
Failure To Launch: Why Xandr’s ‘Community Garden’ Was Always A Long Shot

When Xandr launched in 2018, it had a grand vision to be the data-driven platform and ad marketplace for the TV industry. But from the start, industry insiders were skeptical that plan would ever come to fruition, and few were surprised when Xandr announced last week it would fold into WarnerMedia. “We kind of thought… Continue reading »
by Alison Weissbrot // May 6th, 2020 //
»
xandr warnermedia
AT&T Folds Xandr Into WarnerMedia

AT&T said Thursday it will combine TV ad tech division Xandr with WarnerMedia. Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report into WarnerMedia Chief Revenue Officer Gerhard Zeiler. Zeiler reports to John Stankey, AT&T’s new CEO. “Xandr and WarnerMedia have always worked hand-in-hand to benefit our incredible advertising partners,” McDonald said in a statement.… Continue reading »
by Alison Weissbrot // April 30th, 2020 //
»
Content Consumption During COVID-19; More On Brian Lesser’s Exit From AT&T

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Response People forced into quarantine, isolation or however you want to put it are boosting overall content consumption in the United States. Live television is still down year over year, from three hours and 44 minutes per day to three hours and 27… Continue reading »
by AdExchanger // March 17th, 2020 //
»
Xandr CEO Brian Lesser Reportedly Resigns

Xandr CEO Brian Lesser has resigned, Reuters reported. Xandr did not respond to AdExchanger’s request for comment. There’d been rumblings within the advertising community about Xandr not living up to expectations. AT&T’s ad unit missed internal revenue projections and was off-pace to meet goals it set for later this year, multiple sources told AdExchanger. The… Continue reading »
by Sarah Sluis // March 11th, 2020 //
»
Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,… Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
»
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