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» Alison Weissbrot

Alison Weissbrot
Senior Editor

As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.

Articles by Alison

Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey

  Ad tech used to generate most of the hype when it came to high-growth ad industry startups. But as the category matures, services firms that help brands navigate the complex world of digital advertising are growing faster. That’s the story in Inc. Magazine’s 2020 revenue survey charting the fastest-growing private companies in America, released… Continue reading »

by Alison Weissbrot // August 13th, 2020 //
»
How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data

When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark. But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend. Earlier this year, Georgia-Pacific, the paper product manufacturer whose brands include Brawny and Quilted Northern, tapped… Continue reading »

by Alison Weissbrot // August 12th, 2020 //
»
twitter tiktok microsoft
Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future

The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. While Microsoft’s acquisition of TikTok wouldn’t necessarily be about advertising, it could lend technical support and a trusted reputation for TikTok in the United States. Twitter has more advertising synergies with TikTok, but… Continue reading »

by Alison Weissbrot // August 11th, 2020 //
»
LiveRamp Seems Pandemic Proof, As Subscription Revenues Grew Despite COVID

LiveRamp was one of the few advertising companies to post solid growth in its fiscal Q1, thanks to marketers seeking alternatives for addressable advertising. Revenue for the quarter was $99 million, up 21% year over year, LiveRamp reported Monday. Subscription revenue, which include LiveRamp’s SaaS products such as its Authenticated Traffic Solution (ATS), Safe Haven… Continue reading »

by Alison Weissbrot // August 11th, 2020 //
»
Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape

Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities, from indie startups to the major marketing cloud providers. But choosing the right provider is only half the battle. Marketers learned their lesson, often the hard way, back during the DMP days that mar tech… Continue reading »

by Alison Weissbrot // August 10th, 2020 //
»
UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle

Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to… Continue reading »

by Alison Weissbrot // August 7th, 2020 //
»
Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360

Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers. This is the first time Google is providing programmatic sales capabilities for audio publishers in Ad Manager. “We’ve seen growing interest from our… Continue reading »

by Alison Weissbrot // August 6th, 2020 //
»
Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021

Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $356 million in the quarter.… Continue reading »

by Alison Weissbrot // August 6th, 2020 //
»
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising

  Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the… Continue reading »

by Alison Weissbrot // August 5th, 2020 //
»
ben tatta SMI
Standard Media Index President Ben Tatta Brings Granular Pricing Data To TV

The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That makes it difficult for buyers to accurately measure or benchmark ROI against competitors, as well as for networks to effectively optimize yield across platforms. Ben Tatta, the founder and former president of TV attribution company… Continue reading »

by Alison Weissbrot // August 3rd, 2020 //
»
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