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»Wondery

SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The... Continue reading »
by AdExchanger // January 19th, 2021 //
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Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »
by AdExchanger // January 8th, 2021 //
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Pro-GOP Facebook Ads In Georgia Race Contain Misinfo; Facebook Head Of Integrity Leathern Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly... Continue reading »
by AdExchanger // January 5th, 2021 //
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Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of... Continue reading »
by AdExchanger // December 3rd, 2020 //
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wondery
Why Wondery Launched A Stand-Alone Podcast App

Consumers might be willing to pay for Netflix, Disney Plus and Amazon Prime to watch TV, but they’re not as open to shelling out bucks for subscription podcast apps. Although some podcasts are able to drum up their own subs, most podcasts are distributed freely, and a majority of listeners in the United States use... Continue reading »
by Alison Weissbrot // September 9th, 2020 //
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Stitcher And Wondery Expand Internationally With Joint UK Venture

Podcast production networks Stitcher and Wondery are taking their ad offerings across the pond with the launch of a joint venture called Podfront UK. The company, launched Thursday with equal ownership, will represent inventory from both networks to advertisers seeking to reach listeners in the UK market. Former audioBoom exec Ruth Fitzsimons will lead Podfront... Continue reading »
by Alison Weissbrot // July 11th, 2019 //
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Digital Audio Draws New Investment; Amazon Taps Rite-Aid For In-Store Pickup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wondery-ful  A spree of acquisitions of podcasting and streaming audio ad tech startups by Spotify, Pandora and iHeartMedia has somewhat consolidated the category, but the independent market is still growing. Podcast production network Wondery raised $10 million last week at a valuation of more... Continue reading »
by AdExchanger // July 1st, 2019 //
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2018: The Year Podcasts Grew Up And Programmatic Audio Took Off

Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and... Continue reading »
by Alison Weissbrot // December 28th, 2018 //
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Sorrell Won't Undermine WPP; Podcast Measurement Fixes Hurt So Good

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager Alastair... Continue reading »
by AdExchanger // June 5th, 2018 //
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Riding On 'Dirty John' Success, Wondery Wants To Advance Podcasting In 2018

Podcast network Wondery is riding high into 2018. Launched in 2016 by former Fox International Channels CEO Hernan Lopez, with backing from 20th Century Fox, Wondery produced its first breakout original hit last fall. “Dirty John,” a true crime mystery created with the LA Times, has been listened to over 15 million times since it... Continue reading »
by Alison Weissbrot // January 3rd, 2018 //
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