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»Jim Nail

European TV Industry May Map Programmatic Path For The US

While the US is generally considered the leader when it comes to advances in online advertising, Europe's varied broadcast industry could point the way for what will happen on these shores in the area of programmatic television, according to a report by Forrester analyst Jim Nail. "TV has never been as central to the marketing... Continue reading »
by David Kaplan // August 12th, 2013 //
»
 

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