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»Jim Nail

xandr
Fall From Grace: AT&T Explores Sale Of Ad Tech Unit Xandr

AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash… Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
European TV Industry May Map Programmatic Path For The US

While the US is generally considered the leader when it comes to advances in online advertising, Europe’s varied broadcast industry could point the way for what will happen on these shores in the area of programmatic television, according to a report by Forrester analyst Jim Nail. “TV has never been as central to the marketing… Continue reading »
by David Kaplan // August 12th, 2013 //
»
 

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