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»Dentsu Aegis Network

Dentsu’s Chief Automation Officer: ‘AI Should Be Injected In Every Process’

Agencies spend too much time doing manual work. One of the biggest time sucks? Transferring data files between enterprise systems that don’t talk to each other. Max Cheprasov, now an exec at the Dentsu Aegis holding company level, recognized these inefficiencies while working at Dentsu agency iProspect starting in 2011. He set out to document... Continue reading »
by Alison Weissbrot // September 3rd, 2020 //
»
Dentsu Revenue Dented By COVID-19; Apple's App Store Boots Fortnite

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agency Woes Dentsu is yet another agency group that didn’t have a pretty Q2, as organic revenues declined 17.3% to $166 million. International arm Dentsu Aegis Network dragged down the group as organic revenue declined 20% to $100 million, compared to a 12% drop... Continue reading »
by AdExchanger // August 14th, 2020 //
»
Merkle’s Evolution, From Direct To Digital

  Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.  When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future. Fast-forward to today, and Merkle’s expertise handling first-party data, building CRM databases and... Continue reading »
by Alison Weissbrot // June 10th, 2020 //
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marketer recovery
Dentsu: On The Road To Recovery, Marketers Look For Agility

Ninety-five percent of marketers have changed their 2020 marketing plans since March, according to a Dentsu Aegis Network survey, reflecting just how acutely the pandemic has heightened the need for flexibility. “It’s either been an optimization, a budget cut, a budget increase or shifting money throughout the year to better match new consumer behaviors,” said... Continue reading »
by Alison Weissbrot // June 8th, 2020 //
»
Amazon Hires In OTT Advertising; Spotify’s COVID Pain Limited So Far

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV  Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that... Continue reading »
by AdExchanger // April 30th, 2020 //
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COVID-19 Will Forever Reshape The Upfront

  Is COVID-19 the beginning of the end for upfronts? Buyers and sellers have long questioned the necessity of flashy presentations, especially as the broadcast TV business declines. Disney chairman Bob Iger recently predicted an end to the antiquated upfront process altogether as a result of the economic crisis. Ad buyers have been pushing to... Continue reading »
by Alison Weissbrot // April 28th, 2020 //
»
Merkle’s Craig Dempster On Becoming Global CEO Amid A Global Crisis

Despite COVID-19, Merkle didn’t think twice about promoting longtime executive Craig Dempster to global CEO last week, sticking to a succession plan two years in the making. “We built a strategy and worked to execute against it,” Dempster said. “We didn’t spend a lot of time debating it.” Dempster, previously president of Merkle in the... Continue reading »
by Alison Weissbrot // April 27th, 2020 //
»
Social Distancing With Friends: Dentsu Aegis Network’s Mike Law

Mike Law, president of Dentsu Aegis Network’s Amplifi, is thinking hard about what entertainment advertising this year might look like, with production and live events on hold. “You want to have some understanding of what that supply actually is,” he says. “We don’t want to commoditize this to just being about, we’re buying something and... Continue reading »
by Alison Weissbrot // April 27th, 2020 //
»
Dentsu Aegis Network Cuts Employee Salaries By 10%

Dentsu Aegis Network, the international arm of Japanese agency conglomerate Dentsu, will cut all employee salaries by 10% in response to the economic fallout of the coronavirus pandemic. Senior executives took a higher salary deduction, a Dentsu Aegis spokesperson said, but declined to specify how much. Dentsu Aegis Network employs about 45,000 people across 145... Continue reading »
by Alison Weissbrot // April 13th, 2020 //
»
Wendy Clark Named Global CEO Of Dentsu Aegis Network

Marketing and agency veteran Wendy Clark will become the global CEO of Dentsu Aegis Network (DAN), the company said on Monday. She is the first female CEO of a global agency network. She will start in September and report into Tim Andree, DAN’s global chairman, who took on the global CEO role after Jerry Buhlmann... Continue reading »
by Alison Weissbrot // April 6th, 2020 //
»
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