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»mike welch

An Update On Xandr, With EVP Mike Welch

It’s been a kind of a downer week for telco-owned ad platforms. Verizon’s deal to sell Verizon Media to PE giant Apollo Global Management casts a pall over the once-exciting group of mergers that created Russian doll-like business structures featuring ad tech nested within media assets, in turn nested within enormous “access” providers. The theory... Continue reading »
by Zach Rodgers // May 7th, 2021 //
»
xandr
Fall From Grace: AT&T Explores Sale Of Ad Tech Unit Xandr

AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
Disney, AMC Networks And WarnerMedia To Sell Linear TV Through Xandr Invest

Might the TV buyer’s dream of purchasing inventory across networks using the same audience definition finally be coming true? AMC Networks, Disney and WarnerMedia said Wednesday their linear TV inventory will be available through Xandr Invest. Starting mid-April, buyers will be able to log into Xandr Invest, Xandr’s programmatic buying platform, to access linear TV... Continue reading »
by Alison Weissbrot // March 11th, 2020 //
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