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»CTV

Why LG Ads Solutions Shifted To Media And Is Hedging Its Bets On CTV OEMs

LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it rebranded from Alphonso to LG Ads, according to CEO Raghu Kodige.

by Alyssa Boyle // March 24th, 2022 //
»
6 Big Myths Of Connected TV, Debunked

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Michael Tuminello, VP of strategy at Mediaocean. Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because, as exciting as CTV is, it’s massively misunderstood.… Continue reading »

by AdExchanger Guest Columnist // March 17th, 2022 //
»
CTV Ad Server Innovid On What The Industry Can Do To Put DEI Plans Into Action

Many US companies, including video ad platform Innovid, strengthened their commitments to DEI over the past two years. There’s been “a ton of conversation” about diversity, equity and inclusion-related issues that are finally “turning into action,” but there’s still a long way to go, said Innovid’s CMO Stephanie Geno.

by Alyssa Boyle // March 10th, 2022 //
»
Why IAS Is Going All-In On CTV And Contextual

It’s no secret that ad tech players are hedging all bets on connected TV. There are still a lot of unanswered questions, from transparency in the media buying process to simply counting audiences, which isn’t so simple after all. But CTV is where the viewers are going, and ad tech at large is trying to… Continue reading »

by Alyssa Boyle // March 9th, 2022 //
»
Programmatic Is Maturing, And Here’s What That Means For CTV, Social And AI

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jeremy Fain, CEO and co-founder of Cognitiv. For the past two years, the pandemic has significantly impacted almost every part of our daily lives. In the advertising industry, we’ve seen events, including Cannes and CES,… Continue reading »

by AdExchanger Guest Columnist // February 22nd, 2022 //
»
How Microsoft’s Massive Video Game Business Could Renew Its Ad Industry Ambitions

M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft acquired Activision Blizzard (which includes mobile game developer King) for a record-breaking price tag of nearly $69 billion, Sony bought Bungie (the original creators of Microsoft’s flagship Halo series) for $3.6 billion and Take-Two Interactive… Continue reading »

by Anthony Vargas // February 7th, 2022 //
»
Joe Hirsch, general manager, SpringServe
CTV Publishers Can Learn A Lot From Linear TV Ads (Really)

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Joe Hirsch, general manager of SpringServe. We’ve all been there. You’re streaming a show, and somehow the same ad for the new Nissan Altima plays four times. Does Nissan really think you need this family… Continue reading »

by AdExchanger Guest Columnist // February 3rd, 2022 //
»
ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets

With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the… Continue reading »

by Alyssa Boyle // February 1st, 2022 //
»
Convergent TV Is A Mirage Until We Have Scaled Infrastructure

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Chris Maccaro, CEO of Beachfront.  “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV… Continue reading »

by AdExchanger Guest Columnist // January 27th, 2022 //
»
How Measuring The Summer Olympics Won iSpot The NBCU Alternate Currency Test

During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It… Continue reading »

by Alyssa Boyle // January 25th, 2022 //
»
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