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»CTV

MRC Strips Nielsen Of Its National, Local TV Accreditation

The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a hiatus after the measurement giant underreported viewers during the pandemic. Nielsen asked the MRC last month to put its accreditation on hold in order to address issues with its panels and focus on the development... Continue reading »
by Tony Rifilato // September 1st, 2021 //
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MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)... Continue reading »
by Tony Rifilato // August 27th, 2021 //
»
Lynn Chealander
Why The CTV Industry Needs To Invest In Content Metadata for OTT Ads

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Lynn Chealander, Director, Product Management, Xandr. Imagine the Air Buddies franchise churns out a 15th movie, and you’re rightly excited to see it on the big screen. But when you get to the theater, you... Continue reading »
by AdExchanger Guest Columnist // August 26th, 2021 //
»
Vizio Clinched $100M In Upfront Deals; Programmatic Used To Convince Vaccine Skeptics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which... Continue reading »
by AdExchanger // August 25th, 2021 //
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NBCU Calls For “Measurement Independence”; IAB Tech Lab Teams With The OAAA

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen as the MRC considers stripping its National TV rating. Nielsen has long dominated TV ratings but is under fire for underreporting viewers and missing visibility into streaming, mobile and desktop. The Olympics on NBC underwhelmed... Continue reading »
by AdExchanger // August 24th, 2021 //
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Oleg Sokolan Admixer
5 Non-Obvious Things To Know Before Choosing A CTV Supply Partner 

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Oleg Sokolan, Director of Demand Partnerships at Admixer. Linear TV was on its way out for years, but the pandemic truly accelerated the loss of impressions and the massive consumer switch to connected TV (CTV).... Continue reading »
by AdExchanger Guest Columnist // August 19th, 2021 //
»
BuzzFeed In The Hot Seat; Comcast And ViacomCBS Launch New Streaming Service

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public via SPAC, BuzzFeed CEO Jonah Peretti has made concessions to irate shareholder NBCUniversal that could put him in the hot seat, according to The Wall Street Journal. To summarize: NBCU stands to lose money in... Continue reading »
by AdExchanger // August 19th, 2021 //
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Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed... Continue reading »
by Tony Rifilato // August 17th, 2021 //
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How Church & Dwight’s Orajel Brand Is Reaching Parents Via Their Kids’ YouTube Show

The CPG holding company Church & Dwight started 2021 looking for a new kind of licensing partner for its Orajel kids’ toothbrush and toothpaste product lines. “We wanted to complement our traditional characters from shows and movies with more social influencing brands, say, or Netflix-type brands and characters,” said Kevin Sherlock, C&D’s VP of marketing... Continue reading »
by James Hercher // August 17th, 2021 //
»
Viant Going Big On CTV; Publisher-Direct Deals On YouTube Prove Challenging

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which... Continue reading »
by AdExchanger // August 16th, 2021 //
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