CTV

Integral Ad Science (IAS) had a healthy Q3, with revenues increasing 19% YOY to $120.3 million. And shares jumped by about 5% after earnings.

Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings today. Like Google, Amazon is now a content fortress with its own cloud, which means that when it makes ad tech updates, the result […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas for Google are YouTube and shopping ads – which means shopping on YouTube is a priority, to say the least. The newest feature for YouTube shopping is a product display control so accounts can display a […]

While Backstage does cut out SSPs for the most part, it also resurrects some aspects of Yahoo’s own SSP tech.

Although precisely measuring Hispanic audiences is in the best interest of marketers, there are many ways that measurement can get messy, from the data sources used to quantify who is Hispanic to the shortcomings of measurement technology itself.

CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?

Like their cookie cousins, IP addresses face an uncertain future. Yet the industry seems stumped for an alternative to its chosen CTV default.

CTV is entirely its own thing. Doggedly following display practices can cost you time and money.

On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint.

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.

YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is a potentially crippling move.

Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees green shoots of growth across the industry.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.

Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar, which announced Wednesday that it hired Heather Carver as its first-ever chief revenue officer. Smaller publishers will need help navigating an uncertain future, Carver told AdExchanger. The deprecation of third-party cookies and other identifiers, the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]

If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat.

Streamers are raising prices amid a challenging environment to win subscribers. Plus: what big changes in data privacy and portability in Europe mean for ad tech.

In the context of TV advertising, clean rooms offer privacy-compliant software that enables advertisers and publishers to match user-level data without actually sharing any personal information or raw data with one another. 

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.

Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last October.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side platform. The company has 11 open job listings on a “PubTech team” tasked with building “the new Amazon Ads Supply Side Platform,” Insider reports. The […]

Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.

PubMatic reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year.

Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.

YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video inventory.

These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs.

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.