The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats, with OpenAI at the top of the list.
In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.
The potential for ads in robotaxis; Crocs is back to seeing year-over-year growth; and ad-free streaming tiers continue to grow more expensive.
Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.
What’s with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and political advertisers get a free pass.
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising.
Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative.
Disney got some cash back in its pocket after the OpenAI deal fell apart – but the company still plans to lean into AI.
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.
Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.
Hightouch’s new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square activation.
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.
Paramount+, unlike Netflix, announces a subscription-free option; Havas announces plans to go AI-first; and Faire’s Promoted Listings platform targets wholesalers, rather than individual customers.
Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents represent a legitimate audience that brands will have to understand and engage.
Kraft Heinz’s deal with Disney represents a food marketing trend; how buying location data is a legal loophole for the government; analysts rain on OpenAI’s ad parade.
Last week, newsletter platform beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a one-stop-shop for creators, says CEO Tyler Denk.
Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble.
Megaphone becoming part of Spotify’s Ad Server impacts campaign setups; IAB finds 43% of buyers have little confidence in CTV ad supply quality; and Netflix’s ad-filled MLB Home Run Derby broadcast gets panned.
The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.
Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time, combining layers of information to better predict what someone might actually care about right now.
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images.
The CMS migration helped unify TIME’s fragmented content data after years of platform transitions under multiple owners. This enabled TIME to launch its own AI search product and convert archival content into AI-friendly “markdown” pages.
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.
Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.
In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.
Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup Whatnot bets on livestreamed shopping.
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
AI is taking over the media and tech industries in the name of simplification, and marketers are pining for provable campaign outcomes, including from TV. These shifts are also causing significant change in Agency Holdco Land, according to Angela Steele, the first chief client officer for WPP Media US.
No major retail media player has taken as circumspect an approach to ad revenue as Shopify. But the company has recently taken its next important step with a product called Campaign Autopilot.
OpenAI’s head of monetization, Benji Shomair makes the case for ads as a way to bring ChatGPT to more people, with user trust taking priority over advertiser demands.
In Q3, The Trade Desk beat the admittedly pessimistic revenue forecast it set for itself earlier this year. But growth has stalled.
Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more advertisers to streaming TV.
TIME is using AI agents to draft proposals and troubleshoot campaigns – but not to replace the human relationships that drive ad sales.
