Publishers

Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations.

The Guardian US grew its programmatic revenue by 44% year over year in February. The lift came from higher effective CPMs across both the open exchange and private marketplace deals.

If a buyer wants real control, “domain rationalization” alone will never be enough. Buyers need “bid rationalization,” shaping the supply at the bid-request level so they see fewer, better, more outcome-relevant opportunities.

BBC Studios is focused on a digital-first ad sales strategy as it expands its footprint in the US, says John Otto, VP of ad sales for North America.

Publicis recommends some clients ditch The Trade Desk; ChatGPT reconsiders its “unlimited” enterprise subscription; and how NYC’s Washington Square Park became an influencer hub.

Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

Complexity hasn’t made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives” executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode.

The deal is an example of OOH platforms building sales infrastructure that interoperates with agency workflows. It’s also an example of DSPs going direct to publishers.

Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

As audiences spend more time with creator-led video on YouTube and TikTok, the traditional publisher video stack looks out of touch. Donut Media, a hybrid creator collective and media company, is reworking that ad model.

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers have grown wary of how The Trade Desk earns margin, where its algorithm steers inventory and how these strategies compete with buyer goals.

Buyers dig Netflix’s ad platform changes; OpenTable puts the “restaurant” in “RMN”; and Google and Amazon blame human error even when it’s AI’s fault.

Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.

In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale afforded to other digital content companies, local TV is at a competitive disadvantage.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down.

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …