Publishers

Ad industry growth will slow to single-digits next year; consolidation hits the CPG market; and predicting the future of the FTC based on a commissioner’s pitch to the president-elect.

What happens if the TikTok ban comes to pass; Netflix’s live sports Hail Mary play; and Channel Factory surfs for buyers.

True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. So Sony Music Entertainment is turning to sentiment analysis to address buyer concerns.

IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.

This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.

Dave Strauss, VP of revenue operations and strategy for North America, spoke with AdExchanger about The Guardian’s PMP priorities and how it’s tapping into other emerging revenue streams.

While tech companies are jumping on the curation bandwagon, publishers are left to navigate a new normal in programmatic advertising, where they often don’t have a say.

Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android.

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.

Solutions that fundamentally address the issues curation attempts to solve already exist. The problem is that none of these solutions have been adopted by the buy side.

The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient.

Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia.

Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term.

Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4,

IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a measure of success.

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday’s earnings call.

News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”

CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry’s largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday.

DoubleVerify has successfully wooed numerous former Moat clients, including P&G, BlackRock, Dish Network, Charter, Dunkin’ parent company Inspire Brands, Kellogg’s and Google.

A class-action lawsuit was filed this week against French game studio Ubisoft. Plus, expect Trump to pull back on regulating AI.

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

To explain Forrester’s latest creative ad tech wave, we bring on the report’s author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Brands have two options for avoiding election misinformation on YouTube: block all news, or only monetize credible news. But blocking all news restricts campaign reach and harms reliable journalists, just when we need them most.

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.

Brands need more automated tools for buying podcast ads at scale, says Publicis Groupe. Now, Barometer will provide brand safety rankings for all of Acast’s podcast inventory to assist pre-campaign planning.

Retracing DPG Media’s journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad budgets.

Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.