Home Inside the Stack Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace
Inside the Stack

Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace

By AdExchanger

SHARE:

In this episode of AdExchanger’s Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift’s Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.

Tagged in:

Must Read

Felipe Cuevas for TelevisaUnivision
CTV

We Went To Eight Upfronts This Week. Here's What We Learned

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

CTV Roundup

Let’s Be Upfront About Performance

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

CTV

Upfronts Day Two: Dancing And Data

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

CTV

Upfronts Day One: Publishers Jostle For Position As Performance Drivers

AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.

Marketers

Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech

Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.

Popular

  1. CTV

    Warner Bros. Discovery’s Upfront Was All About Performance

    Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.

  2. Marketers

    Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech

    Viant’s modest growth story took a backseat to a far louder claim: that fed-up advertisers are finally ready to ditch the rigged economics of Big Tech’s walled gardens.

  3. CTV

    Upfronts Day One: Publishers Jostle For Position As Performance Drivers

    AdExchanger Senior Editor Alyssa Boyle and Associate Editor Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon.

  4. CTV

    Amazon’s Interactive CTV Ad Suite Now Includes Creative Optimization

    Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative.

  5. Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network
    PODCAST: AdExchanger Talks

    ROAS? Nah. The Home Depot’s All About ROMO

    Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.