Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace | AdExchanger

In this episode of AdExchanger’s Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift’s Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.

Tagged in:

podcast

Must Read

Platforms

AppLovin Asks For Patience As It Grows Its Ecommerce And Consumer Ads Business

“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”

ad tech earnings

Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer

On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.

Platforms

For Cuisinart, AI-Generated Ads Are As Handy As A Kitchen Blender

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.

CTV

Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry

During Paramount Skydance’s Q2 earnings call, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.