Artificial Intelligence

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.

Finance, legal and billing functions require auditability. Your team will still need to normalize, validate and reconcile data from scratch.

Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on […]

Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.

Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most important stakeholder: the consumer. Drawing on survey data, Dick argues AI may be among the most unpopular technologies ever introduced to the public, with the average person “somewhere between skeptical and terrified.” While […]

You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can reduce latency.

Concord, an agentic media execution platform, announced $3 million in seed funding. But it’s not going the fully agentic route.

Gila Wilensky discusses her new role overseeing Monks’ media and data practice, and what it really means to be an “AI first” company.

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic AI” in ad tech, the more I think the film is a perfect analogy for what’s happening right now.

Knotch’s latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its customers.

We must reject the fantasy of infinite creative variations tailored to individuals – not just because it is technically impossible but because it fundamentally misunderstands how advertising works for the vast majority of brands.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater targetability to political spend.

Bending Spoons bets on the old web; more publishers start blocking bot scrapers by default; and Apple introduces app bundles.

YouTube’s remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.

A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.

Liftoff’s COO explains why the company hit pause on its first IPO attempt, what changed in the market and why ad tech is already proving AI’s value at scale.

Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without clear accountability and sufficient oversight.

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand. Pinpointing which signals drive higher revenue is key for publishers.

The IAB Tech Lab’s new guidance for bot management encourages content owners to figure out which bots are worth their time.

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.

Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.