Artificial Intelligence

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI.

The problems with FAST’s rapid growth; streaming viewers get a bot-powered alternative to subscriptions and ads; and IAS uncovers a mobile app fraud network that infected millions of devices.

Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

The future of publishing won’t be defined by where content lives, but by how it’s created, licensed, distributed and valued, writes David Kohl.

Buyers dig Netflix’s ad platform changes; OpenTable puts the “restaurant” in “RMN”; and Google and Amazon blame human error even when it’s AI’s fault.

As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data and opening the door to leaks.

What’s the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides.

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […]

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.

Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web’s best bet for survival in the AI search era.

Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually!

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

OpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.

For brands, this opens a new lever beyond impressions. For publishers, this is a business problem, as their first-party data and on-site inventory could become less valuable for targeting.

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC’s investigation into media credibility groups continues.

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. LiveRamp, which reported its Q4 earnings on Thursday, is staring straight down the barrel of this conventional wisdom.

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward?

It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]

On stage at the IAB’s Annual Leadership Meeting, IAB CEO David Cohen tore into AI companies, accusing them of “free riding” on publishers’ work – and calling it “stealing.”

Big Tech seems overconfident their ad revenue growth isn’t tied to the economy; Microsoft AI launches a publisher licensing program; and the unique security vulnerabilities of Moltbook’s social media for AI bots.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging agentic protocols propose – is the slowest and most painful path to advertising’s agentic future.

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever.

Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.