Artificial Intelligence

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Marketers know that quality matters – and here’s yet more proof. But breaking old habits in digital media is easier said than done.

There’s a paradox at play in how marketers are adopting artificial intelligence.

Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption.

Newsweek launches an AI-powered homepage to offset traffic losses from AI search; OpenAI pulls an emergency pivot back to focusing on ChatGPT; and copycats dilute the impact of Spotify Wrapped.

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads.

Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven insights on media spend, pricing and market trends.

Can more ads be better?; Speaking of, ChatGPT’s Android beta code reveals a looming ad business; The web’s new puppy dogs.

Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]

After pulling back on moderation, Instagram gets flooded with antisemites; BidSwitch builds a programmatic way for AI bots to pay to crawl websites; and nearly half of Gen Z dislikes AI content.

Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

There’s no magic bullet for AI search optimization; how kids’ media monetizes outside of YouTube; and hey, whatever happened to the TikTok ban?

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.

The real challenge is drawing a clear line between the AI-generated content that adds value and the kind that erodes trust and leads to significantly lower ad effectiveness.

AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.

Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.

Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and cheaper.

Meta’s Q3 earnings saw increased growth in its ad business and continued the conversation on superintelligence.

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.